🎉 2022 Shortlist

                                      Playmaker Sports Betting Content 

                                      Entrant: Playmaker

                                      NOMINEE ✨
                                      • Best Sports Betting Content

                                      Playmaker Sports Betting

                                      ABOUT THIS ENTRY

                                      Focusing on Gen Z from a Playmaker voice Playmaker Betting was launched to celebrate the community of sports betting while sticking to our ethos of infotainment, education, and storytelling. We think Gen Z wants to be entertained and talked to in an intelligent way, not pushed to place bad bets or be hoodwinked into thinking sports betting is a way to get rich quickly

                                      How does this represent “Excellence in Engagement”?

                                      Playmaker Betting focused on entertaining betting content for a Gen Z audience without resorting to ‘talking heads’ making picks, thus we were able to see very strong results and engagement immediately, with 100,000+ organic views on the majority of videos and tens of thousands of likes on a variety of content. Sportsbooks have mimicked this approach somewhat and are now seeing the value in creating content that celebrates the sports betting experience and community rather than just posting about promos and picks.

                                      Objective: We felt Sports Betting content online and elsewhere was falling under and increasingly falling under two buckets:
                                      Advising bettors/followers to place highly disadvantageous bets for the bettors and/or boring content featuring dry content of talent simply telling bettors who they should bet on, with no real advantage. We know Gen Z bettors want to be entertained and spoken to truthfully, along with learning how to bet responsibly while celebrating the community and ups and downs of sports betting. We wanted to reach these bettors where they consume content: Instagram, Tik Tok, Twitter, and Facebook, featuring short-form engaging video content, real-time updates news, analysis, and memes, multiple unique free to play games, an ever-growing video content series lineup featuring in house talent and some of the most well-known creators and sports bettors around the world and a creator unit who activate at the biggest sporting events nationwide.

                                      Strategy & Execution: Simply put we created content that Gen Z wants to see and went out and spoke to them where they consume content.

                                      Results: We grew the channel to 500,000 organic followers in less than 6 months and saw comparable engagement metrics: views, likes, shares, and comments to that of our more established audiences and channels within the playmaker family.

                                      Our first free-to-play game: The Impossible Contest quickly gained 30,000 players and we now have 50,000+ players across our half dozen free-to-play games, this has also led to several partnerships and collaborations with sportsbooks, DFS companies, and more.

                                      This quickly led to several partnerships with Sportsbooks to help curate their content and have them sponsor our content, as well as many other endemic betting companies such as analytics, stats, apps, community-driven, and more.


                                      Playmaker Betting


                                      James Caricato
                                      Head of Betting

                                      Nico Luisi
                                      Content Creator & Social Betting Lead

                                      Charles Stewart III
                                      Playmaker Betting Talent & Content Creator

                                      Phil Hellmuth
                                      Content Creator/Poker Goat

                                      Preston Adelman

                                      Landon Barimo 
                                      VP, Marketing & Activation

                                      Brandon Harris

                                      David Woodley   
                                      President/Chief Revenue Officer

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.


                                      RESERVE SEATS