---
title: Ride With Presented by Betfred Sports | 4th Hashtag Sports Awards
description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment content, campaigns, and creators.
image: https://www.hashtagsports.com/hubfs/awards/shortlist-2022/betfred-gameday.jpg
---

### 🎉 2022 Shortlist

##### Ride With Presented by Betfred Sports

**Entrant: **The Game Day

NOMINEE ✨

- Best Sports Betting Partnership

###### Share:

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ABOUT THIS ENTRY

Get up close and personal with the diehard fans at the biggest games across the sports calendar as The Game Day is on a mission to hit the tailgate, meet the locals and heighten the live game experience by placing some bets along the way. You ridin’ with?

How does this represent “Excellence in Engagement”?

In an educational and experiential format, 'Ride With' gives the audience firsthand look into how betting works, on location and through the live in-game experience.

**Objective: **Brand Awareness and how the live in game experience can be heightened by having a little skin in the game.

**Strategy & Execution: **On the ground asking fans the questions that community on social wants to hear. In a prospective that is young, fun and non traditional from a production execution perspective. i.e. Filming, graphics and vlogs

**Results: **Ride With content for this Betfred campaign have averaged 187K impressions across all strategically placed social avenues and over 2.5M throughout the entirety of the campaign (not including Social Series static imagery which was also part of campaign)

**Production**

The Game Day  
Betfred Sports

**Credits**

[**David Tishelman**](https://www.linkedin.com/in/davidtishelman/)  
Supervising Producer  
The Game Day

[**Joshua Kallen**](https://www.linkedin.com/in/joshua-kallen/)  
Editor  
The Game Day

[**Nate Loucks**](https://www.linkedin.com/in/naloucks/)  
SVP Content  
The Game Day

[**Charlie Emerson**](https://www.linkedin.com/in/charlieemerson/)  
CCO  
The Game Day

[**Dennis Lisberger**](https://www.linkedin.com/in/dennis-lisberger-6857696/)  
Head of Production  
The Game Day

[**Yas Quintana**](https://www.linkedin.com/in/yasmin-quintana/)  
Content Creator (Host)  
The Game Day

 

#### Celebrate in Las Vegas

Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

[![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)