🎉 2022 Shortlist

                                      Ride With Presented by Betfred Sports

                                      Entrant: The Game Day

                                      NOMINEE ✨
                                      • Best Sports Betting Partnership


                                      ABOUT THIS ENTRY

                                      Get up close and personal with the diehard fans at the biggest games across the sports calendar as The Game Day is on a mission to hit the tailgate, meet the locals and heighten the live game experience by placing some bets along the way. You ridin’ with?

                                      How does this represent “Excellence in Engagement”?

                                      In an educational and experiential format, 'Ride With' gives the audience firsthand look into how betting works, on location and through the live in-game experience.

                                      Objective: Brand Awareness and how the live in game experience can be heightened by having a little skin in the game.

                                      Strategy & Execution: On the ground asking fans the questions that community on social wants to hear. In a prospective that is young, fun and non traditional from a production execution perspective. i.e. Filming, graphics and vlogs

                                      Results: Ride With content for this Betfred campaign have averaged 187K impressions across all strategically placed social avenues and over 2.5M throughout the entirety of the campaign (not including Social Series static imagery which was also part of campaign)


                                      The Game Day
                                      Betfred Sports


                                      David Tishelman
                                      Supervising Producer
                                      The Game Day

                                      Joshua Kallen
                                      The Game Day

                                      Nate Loucks
                                      SVP Content
                                      The Game Day

                                      Charlie Emerson
                                      The Game Day

                                      Dennis Lisberger
                                      Head of Production
                                      The Game Day

                                      Yas Quintana
                                      Content Creator (Host)
                                      The Game Day


                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.


                                      RESERVE SEATS