--- title: Subway Signature Sandwiches | 4th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across content, campaigns and creators. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2022/subway-signature-sandwiches.jpg --- # Subway Signature Sandwiches [Momentum Worldwide](https://www.momentumww.com/) 2023 Winner 🏆 - Best Brand Experience or Activation Nominee ✨ - Most Creative Partnership with an Athlete or Influencer ###### Share: [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fsubway-signature-sandwiches) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fsubway-signature-sandwiches&text=Subway+Signature+Sandwiches+%7C+4th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2022%2Fsubway-signature-sandwiches) ![subway-signature-sandwiches](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2022/subway-signature-sandwiches.jpg?width=2434&name=subway-signature-sandwiches.jpg) ABOUT THIS ENTRY From comic books to basketball highlights and even GIFs—it seems like everything is a collectible these days. So when Subway asked us to launch their new line of Signature Sandwiches in a big way, we thought “why not a sandwich”? So we turned a Signature Sandwich into an actual Signature Sandwich. We enlisted 3 NFL superstars to create their own sandwiches. Then, we brought them to the Super Bowl to sign them for millions of fans. Some people ate them. But others saved them, froze them, resined them and vacuum sealed them. A few even put them up on ebay. And just like that, a whole new collectible market was born. How does this represent “Excellence in Engagement”? We turned what is typically an ordinary signing moment into something unique, extraordinary and unexpected. Turning a new sandwich into an edible piece of sports memorabilia that every fan wanted to get their hands on. **Objective: **Subway has spent the past year refreshing their entire brand, image and menu items. And they were ready to get them into as many hungry mouths as possible. So when the Super Bowl came around, Subway asked us launch their new line of NFL player created Signature Sandwiches in a refreshing and memorable way. A way that turned a simple sandwich into a must have item. **Strategy & Execution: **The collectible market is booming—and these days, everything is collectible—from trading cards to GIFs and even basketball highlights. And fans come to the Super Bowl to get autographs. But every signing experience is the same. Players sign cards or footballs. By the end of the week, everyone has one. So we thought, why not refresh that stale experience and make a sandwich the next hot collectible? **Results: **We put Subway and their menu items back on the map alongside the likes of other QSRs who delight their fans in surprising ways. During Super Bowl week, Signature Sandwiches gained over 1,600 news stories, 43M+ social impressions, 830M+ media impressions and 98% positive sentiment in news coverage. **Production** - Momentum Worldwide - Subway - ASV Inc - The Mill - Antfood **Credits** [**Bryan Baskett**](https://www.linkedin.com/in/bryanbaskett/) SVP Director Experiential Production Momentum Worldwide [**Alain Baburam**](https://www.linkedin.com/in/alainbaburam/) Senior Graphic Designer, XD Momentum Worldwide **[Ricardo Burneo](https://www.linkedin.com/in/ricardoburneo/) **Senior Art Director Momentum Worldwide [**David Catron**](https://www.linkedin.com/in/david-catron-1496648/) Director of Experiential Production Momentum Worldwide [**David Chamberlain**](https://www.linkedin.com/in/davidchamberlain1/) Chief Experience Design Officer NA Momentum Worldwide **[Lance Cross](https://www.linkedin.com/in/lance-cross-08a9b851/) **Studio Manager Momentum Worldwide [**James Robinson**](https://www.linkedin.com/in/jamesrobinson0/) Chief Creative Officer Momentum Worldwide [**Nicole Gabrielle**](https://www.linkedin.com/in/nicole-gabrielle-nyc/) VP Director, Content Production Momentum Worldwide **[Joseph Gourley](https://www.linkedin.com/in/joseph-gourley-6a0840a/) **Design Director, XD Momentum Worldwide [**Halle Griffee**](https://www.linkedin.com/in/halle-griffee-6985873/) Senior Content Producer Momentum Worldwide [**Melissa Hamilton**](https://www.linkedin.com/in/melissahamilton/) SVP Director of Integrated Production Momentum Worldwide **[Toni Kaleda](https://www.linkedin.com/in/toni-kaleda-2782178/) **Associate Creative Director Momentum Worldwide [**Joe Kantrowitz**](https://www.linkedin.com/in/joe-kantrowitz-a0946a1/) SVP Group Creative Director Momentum Worldwide [**Muoi Le**](https://www.linkedin.com/in/muoi-le-567a1983/) Associate 3D Design Director XD Momentum Worldwide **[Miles Malloy](https://www.linkedin.com/in/milesmalloy/) **Associate Experiential Producer Momentum Worldwide [**Athena Margarites**](https://www.linkedin.com/in/athena-margarites-42896931/) Senior Project Manager Momentum Worldwide [**Kevin McNulty**](https://www.linkedin.com/in/kevin-mcnulty-2641ab89/) President & CMO Momentum Worldwide **[Lexi Miller](https://www.linkedin.com/in/millerlexi/) **Senior Manager, Business Leadership Momentum Worldwide [**Justin Nofal**](https://www.linkedin.com/in/jnofal/) Senior Experiential Producer Momentum Worldwide **[Brett Nunnelly](https://www.linkedin.com/in/brett-nunnally-7a150b134/) **Print Production Designer Momentum Worldwide [**Kevin Pham**](https://www.linkedin.com/in/kevinphamdesigns/) Art Director Momentum Worldwide **[Noah Pollock](https://www.linkedin.com/in/noahpollock/) **Associate Creative Director Momentum Worldwide [**Khalil Reid**](https://www.linkedin.com/in/its-khalil-reid/) Copywriter Momentum Worldwide **[Dave Sandford](https://www.linkedin.com/in/dave-sandford/) **VP Group Director Momentum Worldwide [**Laura Silverman**](https://www.linkedin.com/in/lauraclairenyc/) Associate Content Producer Momentum Worldwide **[Robyn Tenholder](https://www.linkedin.com/in/robyn-tenholder-21397b5/) **Director of Compliance Momentum Worldwide [**Gregory Weber**](https://www.linkedin.com/in/gregory-weber-a8506130/) Creative Director Momentum Worldwide **[Rich Weismiller](https://www.linkedin.com/in/rich-weismiller-4106265/) **Senior Editor Momentum Worldwide **[Austen Williams](https://www.linkedin.com/in/austenmwilliams/) **Senior Content Producer Momentum Worldwide #### Celebrate in Las Vegas Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)