RESERVE SEATS
RESERVE SEATS

                                      🎉 2022 Shortlist

                                      Subway Signature Sandwiches

                                      Entrant: Momentum Worldwide

                                      NOMINEE 2x ✨
                                      • Most Creative Partnership with an Athlete or Influencer
                                      • Best Brand Experience or Activation

                                       

                                      subway-signature-sandwiches

                                      ABOUT THIS ENTRY

                                      From comic books to basketball highlights and even GIFs—it seems like everything is a collectible these days. So when Subway asked us to launch their new line of Signature Sandwiches in a big way, we thought “why not a sandwich”? So we turned a Signature Sandwich into an actual Signature Sandwich. We enlisted 3 NFL superstars to create their own sandwiches. Then, we brought them to the Super Bowl to sign them for millions of fans. Some people ate them. But others saved them, froze them, resined them and vacuum sealed them. A few even put them up on ebay. And just like that, a whole new collectible market was born.

                                      How does this represent “Excellence in Engagement”?

                                      We turned what is typically an ordinary signing moment into something unique, extraordinary and unexpected. Turning a new sandwich into an edible piece of sports memorabilia that every fan wanted to get their hands on.

                                      Objective: Subway has spent the past year refreshing their entire brand, image and menu items. And they were ready to get them into as many hungry mouths as possible. So when the Super Bowl came around, Subway asked us launch their new line of NFL player created Signature Sandwiches in a refreshing and memorable way. A way that turned a simple sandwich into a must have item.

                                      Strategy & Execution: The collectible market is booming—and these days, everything is collectible—from trading cards to GIFs and even basketball highlights. And fans come to the Super Bowl to get autographs. But every signing experience is the same. Players sign cards or footballs. By the end of the week, everyone has one. So we thought, why not refresh that stale experience and make a sandwich the next hot collectible?

                                      Results: We put Subway and their menu items back on the map alongside the likes of other QSRs who delight their fans in surprising ways. During Super Bowl week, Signature Sandwiches gained over 1,600 news stories, 43M+ social impressions, 830M+ media impressions and 98% positive sentiment in news coverage.

                                      Production

                                      Momentum Worldwide
                                      Subway
                                      ASV Inc
                                      The Mill
                                      Antfood


                                      Credits

                                      Bryan Baskett
                                      SVP Director Experiential Production
                                      Momentum Worldwide

                                      Alain Baburam
                                      Senior Graphic Designer, XD
                                      Momentum Worldwide

                                      Ricardo Burneo
                                      Senior Art Director
                                      Momentum Worldwide

                                      David Catron
                                      Director of Experiential Production
                                      Momentum Worldwide

                                      David Chamberlain
                                      Chief Experience Design Officer NA
                                      Momentum Worldwide

                                      Lance Cross
                                      Studio Manager
                                      Momentum Worldwide

                                      James Robinson
                                      Chief Creative Officer
                                      Momentum Worldwide

                                      Nicole Gabrielle
                                      VP Director, Content Production
                                      Momentum Worldwide

                                      Joseph Gourley
                                      Design Director, XD
                                      Momentum Worldwide

                                      Halle Griffee
                                      Senior Content Producer
                                      Momentum Worldwide

                                      Melissa Hamilton
                                      SVP Director of Integrated Production
                                      Momentum Worldwide

                                      Toni Kaleda
                                      Associate Creative Director
                                      Momentum Worldwide

                                      Joe Kantrowitz
                                      SVP Group Creative Director
                                      Momentum Worldwide

                                      Muoi Le
                                      Associate 3D Design Director XD
                                      Momentum Worldwide

                                      Miles Malloy
                                      Associate Experiential Producer
                                      Momentum Worldwide

                                      Athena Margarites
                                      Senior Project Manager
                                      Momentum Worldwide

                                      Kevin McNulty
                                      President & CMO
                                      Momentum Worldwide

                                      Lexi Miller
                                      Senior Manager, Business Leadership
                                      Momentum Worldwide

                                      Justin Nofal
                                      Senior Experiential Producer
                                      Momentum Worldwide

                                      Brett Nunnelly
                                      Print Production Designer
                                      Momentum Worldwide

                                      Kevin Pham
                                      Art Director
                                      Momentum Worldwide

                                      Noah Pollock
                                      Associate Creative Director
                                      Momentum Worldwide

                                      Khalil Reid
                                      Copywriter
                                      Momentum Worldwide

                                      Dave Sandford
                                      VP Group Director
                                      Momentum Worldwide

                                      Laura Silverman
                                      Associate Content Producer
                                      Momentum Worldwide

                                      Robyn Tenholder
                                      Director of Compliance
                                      Momentum Worldwide

                                      Gregory Weber
                                      Creative Director
                                      Momentum Worldwide

                                      Rich Weismiller
                                      Senior Editor
                                      Momentum Worldwide

                                      Austen Williams
                                      Senior Content Producer
                                      Momentum Worldwide

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

                                      RESERVE SEATS