--- title: Goal of the Century | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/goal-of-the-century-player.jpg --- # Goal of the Century [Jung von Matt SPORTS](https://www.jvm.com/en/agencies/jvm-sports/) 2023 Nominee ✨ - Best Brand Sponsorship - Best Integrated Marketing Campaign - Most Creative Partnership with an Athlete or Influencer ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fgoal-of-the-century) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fgoal-of-the-century&text=Goal+of+the+Century+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fgoal-of-the-century) ABOUT THIS ENTRY During the FIFA WC2022, Hyundai focused on something very different compared to the many global sponsors who care more about showing off their logo and making money. Instead of running cookie-cutter ads and driving sales, Hyundai launched the "Goal of the Century" campaign to unite the world for sustainability utilizing football's global stage to rally people towards a greener tomorrow. Hyundai believes that the greatest goal isn't scored on the pitch. Therefore, Hyundai and its team of influencers (Team Century) decided to inspire people to score greater goals for the good of the planet. With the help of football legend Steven Gerrard, global pop sensation BTS and others, Hyundai asked fans around the world to join our sustainable pledges, and they did! Together, we not only planted thousands of trees, used global music for sustainability, designed a recyclable museum, but even built an electric vehicle infrastructure in Qatar, and more. ![goal-of-the-century-kid](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/goal-of-the-century-kid.jpg?width=900&height=504&name=goal-of-the-century-kid.jpg) How does this represent “Excellence in Engagement”? With the Goal of the Century campaign, Hyundai is taking a path in global sports communication that is both very unique and completely unusual for a World Cup sponsor. Where most sponsors prioritize sales and their logo being shown everywhere, Hyundai is doing everything in its power to do something great for the planet. Hyundai is building a team called Team Century that aims to inspire and activate the global football community to act together for sustainability. ![goal-of-the-century-group](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/goal-of-the-century-group.jpg?width=900&height=500&name=goal-of-the-century-group.jpg) Objective One of Hyundai's main objectives during the campaign was to use the tournament that unites the world to unite the world for sustainability. Hyundai set itself a goal to recruit millions of football fans, environmental activists, and regular people who are passionate about our future around the world. To achieve such an ambitious reach, we collaborated with famous football players and influencers who asked their countless followers to join their sustainable pledges. ![goal-of-the-century-player](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/goal-of-the-century-player.jpg?width=900&height=504&name=goal-of-the-century-player.jpg) Strategy & Execution We created a narrative that linked football and sustainability by recalling the fan-favorite goal scored during the FIFA World Cup 1986 by Diego Maradona, which was hailed to be the Goal of the Century. We used this historic moment to create a manifest that talked about the beauty of that goal but also about the fact that there’s an even greater goal to score—a goal that unites the world for sustainability. After launching our ad campaign worldwide, we created a team of influencers we called Team Century that promoted our cause. Thanks to these influencers and Hyundai, we planted thousands of trees, built a 100% recyclable FIFA museum, created a sculpture out of recycled materials in collaboration with Lorenzo Quinn that we called the Greatest Goal, and that wasn’t even half of it. Every time a great goal was scored at the World Cup, we hijacked the moment through social media to make people aware of a greater goal. ![goal-of-century](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/goal-of-century.jpg?width=900&height=504&name=goal-of-century.jpg)   **Organizations** - Jung von Matt SPORTS - Hyundai Motor Company - INNOCEAN **Athletes/Influencers** - Steven Gerrard - BTS - Lorenzo Quinn - Nadia Nadim - Jeremy Scott - Nicky Woo - SPOT - Alex Morgan - Ji-sung Park - Ali Al Habsi **Credits** **[Sungwon Jee](https://www.linkedin.com/in/sungwon-jee-20aa3442)** CMO, Head of Brand Marketing Division Hyundai Motor Company **[Jumi Kim](https://www.linkedin.com/in/jumi-kim-1a0b9a17)** Head of Brand Experience Group Hyundai Motor Company **Young Jang** Head of Brand Design Group Hyundai Motor Company **Heekyung Kwon** Head of Space Marketing Group Hyundai Motor Company **[Michael Jin](https://www.linkedin.com/in/mike-jin-a0161872/)** Head of Brand Promotion Team Hyundai Motor Company **Changhoon Han** Head of Product Marketing Team 1 Hyundai Motor Company **[Saemi Shin](https://www.linkedin.com/in/saemi-shin-4787b47/)** Head of Brand Communication Team Hyundai Motor Company **[Namjoong Kim](https://www.linkedin.com/in/jumi-kim-1a0b9a17/)** Head of Brand Strategy Team Hyundai Motor Company **[Seojin Kim](https://www.linkedin.com/in/seojin-kim-81780a140/)** Head of Space Design Team Hyundai Motor Company **Yoona Lee** Head of HMS Management Team Hyundai Motor Company **Sungwoo Suh** Head of Brand Design Team Hyundai Motor Company **[Sung-il Chang](https://www.linkedin.com/in/jumi-kim-1a0b9a17/)** Head of Division INNOCEAN **[Wuk Seo](https://www.linkedin.com/in/seojin-kim-81780a140/)** FWC BTL Project Team Leader INNOCEAN **Yoon-kwan Choi** Head of Division INNOCEAN **Gye-eun Chang** Head of Group INNOCEAN **[Bo-kyung Kim](https://www.linkedin.com/in/saemi-shin-4787b47/)** FWC ATL Project Team Leader INNOCEAN **[Robert Zitzmann](https://www.linkedin.com/in/rz8584)** Managing Director Jung von Matt SPORTS **[Joachim Kortlepel](https://www.linkedin.com/in/joachim-kortlepel-3b41949)** Managing Director Jung von Matt SPORTS **[Felix Umbach](https://www.linkedin.com/in/felix-umbach-98b6a183)** Creative Director Art Jung von Matt SPORTS **[Jakob Rabold](https://www.linkedin.com/in/jakobrabold)** Creative Director Copy Jung von Matt SPORTS **[Juliane Weber](https://www.linkedin.com/in/juli-weber-0322b9b9/)** Client Service Director Jung von Matt SPORTS **[Albert Hornbach](https://www.linkedin.com/in/albert-hornbach-086672a0)** Executive Account Director Jung von Matt SPORTS **[Janik Lindenblatt](https://www.linkedin.com/in/janik-lindenblatt-a9264087)** Account Director Jung von Matt SPORTS **[Irakli Asantiani](https://www.linkedin.com/in/irakli-baski-asatiani-550b23b8)** Senior Copywriter Jung von Matt SPORTS **[Mubarak Nojimudeen](https://www.linkedin.com/in/mubaraknojim)** Art Director Jung von Matt SPORTS **[Mark Bennett](https://www.linkedin.com/in/markbennettheybigman)** Senior Art Director Jung von Matt SPORTS **[Blake Waters](https://www.linkedin.com/in/blake-waters-569b0320)** Senior Copywriter Jung von Matt SPORTS **[Sebastian Ebenhack](https://www.linkedin.com/in/sebastian-ebenhack-066b761480)** Account Director Sponsoring Jung von Matt SPORTS **[Clara Iltgen](https://www.linkedin.com/in/clara-iltgen)** Strategy Director Jung von Matt SPORTS **[Jan-Luca Lossau](https://www.linkedin.com/in/jan-luca-lossau-5a5a38191)** Senior PR Manager Jung von Matt SPORTS #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)