--- title: House of Highlights | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/hoh-bball-card.webp --- # House of Highlights [House of Highlights](https://www.youtube.com/c/houseofhighlights) 2023 Nominee ✨ - Instagram ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fhouse-of-highlights) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fhouse-of-highlights&text=House+of+Highlights+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fhouse-of-highlights) ABOUT THIS ENTRY The House of Highlights Instagram account is the #1 sports media page on the platform and has soared past the competition in regards to followers, views, and engagement metrics, making the company a prime candidate for this recognition. How does this represent “Excellence in Engagement”? On Instagram, House of Highlights is constantly pushing the needle and setting new benchmarks in fan engagement. From the game highlights and user-generated content shared on the timeline to the gamified interactive IG stories, HoH keeps displaying how it can deliver compelling content in a way that is different from the competition and native to its Gen-Z audience. ![hoh-bball](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/hoh-bball.webp?width=1980&height=1323&name=hoh-bball.webp) Objective HoH has maintained a powerful presence on Instagram and established itself as a leading sports media brand on the site since its beginning by utilizing the video feature to upload NBA highlights and moments with a unique voice in each caption that made followers feel like they were watching each clip with one of their friends. From these beginnings to where the company is now, HoH has grown its presence on the platform to a whopping 40.1 million followers currently with no signs of slowing down. Throughout the years, HoH has continued to make it a goal to invest in creating content that is accessible, relatable, and communal. When it comes to Instagram specifically, has truly honed into the communal aspect of its goals to build an account that is welcoming to all and allows fans to be a part of and participate in the shared content. By allowing fans to participate in the content they see on HoH IG, other metrics such as engagements, views, and follower growth become positive beneficiaries. Strategy & Execution On social platforms like Instagram, House of Highlights has to consistently be aware of the new features and trends that impact its audience on a consistent basis, even when that calls for shifts and alterations to its content packaging. On Instagram specifically, NBA content was packaged and delivered in various formats to bring the best moments from the games in formats that fans are drawn to. From IG reels that are shared in a vertical format with shorter time lengths to IG carousel posts where fans can tap in and swipe through multiple slides of highlights from games, HoH is doing what needs to be done to evolve with the app and ever-changing algorithm to deliver content. NBA content on HoH isn’t the only strategic focus for success on Instagram but also user-generated content. By sharing viral clips from across the internet, HoH continues to showcase its investment in youth culture by finding videos that celebrate the culture in itself. By packaging the latest Luka Doncic highlight compilation alongside the funniest popular social trend among middle and high schoolers, HoH has achieved the role of the favorite account on Instagram for the next generation of sports fans. **Organizations** - House of Highlights - Warner Bros. Discovery Sports **Credits** **[Caroline Jastremski](https://www.linkedin.com/in/caroline-jastremski-5bb20346/)** Programming Director House of Highlights **[Deshawn Bolden](https://www.linkedin.com/in/d-bolden/)** Social Producer House of Highlights **[Jessica Ammendola](https://www.linkedin.com/in/jessica-camille-131b3622b/)** Social Producer House of Highlights **[Garrett Yurisko](https://www.linkedin.com/in/garrett-yurisko-850a10aa/)** Social Producer House of Highlights **[Dylan Burd](https://www.linkedin.com/in/dylan-burd-100919134/)** Social Producer House of Highlights **[Aaron Siegal](https://www.linkedin.com/in/aaron-siegal-96973996/)** Social Producer House of Highlights **[BJ Coker](https://www.linkedin.com/in/bj-coker-b72325242/)** Social Producer House of Highlights **[Brennan Kuebler](https://www.linkedin.com/in/brennan-kuebler-785552138/)** Social Producer House of Highlights **[Drew Muller](https://www.linkedin.com/in/drewamuller/)** General manager House of Highlights **[Joshua Singh](https://www.linkedin.com/in/joshuasingh11/)** Social Producer House of Highlights **[Isaac Gutierrez](https://www.linkedin.com/in/isaac-gutierrez-00b474159/)** Content Creator House of Highlights #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)