--- title: 2022 My Cause My Cleats | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/bucs-my-cause.webp --- # 2022 My Cause My Cleats [Tampa Bay Buccaneers](https://www.buccaneers.com/mycausemycleats) 2023 Nominee ✨ - Best Social Media Campaign ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fmy-cause-my-cleats-bucs) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fmy-cause-my-cleats-bucs&text=2022+My+Cause+My+Cleats+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fmy-cause-my-cleats-bucs) ABOUT THIS ENTRY Each year we support the NFL's My Cause My Cleats campaign, and we aim to reimagine a standardized approach with a uniquely cohesive look across all platforms. The finished product integrated real-life set design and graphic design elements in order to showcase the players' cleats and causes in a new way. How does this represent “Excellence in Engagement”? While this is just the beginning of a new chapter, the work has spearheaded a more intentional approach to tentpole moments throughout the year—encouraging our team to carefully consider how content can come to life in a more holistic manner across all channels. In years past, this was simply a collection of photos but the result of this year's campaign introduced a style that was truly one-of-one. ![bucs-my-cause](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/bucs-my-cause.webp?width=1080&height=608&name=bucs-my-cause.webp) Objective Overall, our goal was to establish a new look and feel for My Cause My Cleats that was consistent across all platforms and visually engaging. By keeping the player cleats & stories as our focal point thru a unique lens, we could reimagine what's traditionally been shot only on a white background. We embraced a "distribution before production" mindset, which further enhanced our ability to capture content in a unique and compelling manner. Each platform was carefully considered when concepting our set design and how we could bring this new vision to life. Strategy & Execution Moving away from standardized content capture, we set out to create a look that was visually engaging across all fan touchpoints. Our set design took inspiration from modern gallery walls that could be repurposed for various platforms, allowing us to spotlight player cleats and stories in a whole new way while staying consistent with our campaign look and feel. The set also served as a canvas for our graphic designers, providing space to include custom elements that truly redefined what has come before in previous seasons. This came to life via long-form storytelling on our team website, custom photo carousels for social and served as the backdrop to our video feature. **Organizations** - Tampa Bay Buccaneers **Credits** **[Tori Richman](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Team Photographer Tampa Bay Buccaneers **[Alec Hallman](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Producer Tampa Bay Buccaneers **[Joey Nelson](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Social & Digital Content Manager Tampa Bay Buccaneers **[Evita Ortiz](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Senior Graphic Designer Tampa Bay Buccaneers **[Sarah Evans](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Senior Player Relations Manager Tampa Bay Buccaneers **[Kyle Zedaker](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Team Photographer Tampa Bay Buccaneers **[Stephen Lynch](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Director of Production Tampa Bay Buccaneers **[Jason Turner](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Production Manager Tampa Bay Buccaneers **[Mike Aguilar](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Graphic Designer Tampa Bay Buccaneers **[Marlon Bennett](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Graphic Designer Tampa Bay Buccaneers **[Max Brodsky](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Digital Operations Manager Tampa Bay Buccaneers **[Brianna Dix](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Staff Writer Tampa Bay Buccaneers **[Chris Rumore](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Maintenance Manager Tampa Bay Buccaneers **[Stephen Daily](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Maintenance Technician Tampa Bay Buccaneers **[Joe Hernandez](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Maintenance Technician Tampa Bay Buccaneers **[David Roberts](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Maintenance Technician Tampa Bay Buccaneers **[Christi Bedan](https://www.linkedin.com/company/tampa-bay-buccaneers/)** Vice President of Digital & Media Tampa Bay Buccaneers #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)