--- title: NBA Innovates on Snapchat | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/nba-snapchat-card-2.webp --- # NBA Innovates on Snapchat [NBA](https://www.snapchat.com/add/nba) 2023 Nominee ✨ - Snapchat ![nba-snapchat-card](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/nba-snapchat-card.webp?width=2400&height=1200&name=nba-snapchat-card.webp) ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fnba-innovates-snapchat) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fnba-innovates-snapchat&text=NBA+Innovates+on+Snapchat+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fnba-innovates-snapchat) ABOUT THIS ENTRY During the submission timeframe, the NBA continued to build out unique Snapchat programming using on-platform tools and features. This robust content offering includes Spotlight, My Story, the nightly “NBA Highlights” show, weekly “Best of the NBA” show and a new creator-driven “NBA Presents Swish Cultures Weekly” show. This submission details this innovative content offering and the strategy it takes to achieve success. How does this represent “Excellence in Engagement”? The NBA on Snapchat offers an incredibly robust content offering that is unique to the platform and targets our youngest demographic through quality, speed, and consistency on a daily, nightly, and weekly basis. With the consumption success we’ve seen on the platform, and our goal of using new products and innovating new shows for the NBA’s audience, the NBA continues to focus on developing strategies to deploy around these trends to stay at the forefront of excellence in engagement on Snapchat. ![nba-snapchat-lebron](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/nba-snapchat-lebron.webp?width=2300&height=1180&name=nba-snapchat-lebron.webp) Objective The objective for the NBA on Snapchat is to reach and engage with a young demographic of NBA fans by providing them with compelling NBA content. This is done through a variety of on-platform placements such as Snapchat Spotlight, My Story, Shows, and more. Each of these offers a unique experience to the NBA fan. For the first time ever, the NBA has developed a creator-driven show in partnership with ‘Swish Cultures’ called “NBA Presents Swish Cultures Weekly. Each week, Swish Cultures breaks down the top moments of the week for NBA fans on Snapchat through an engaging show. Additionally, the NBA produces a nightly “NBA Highlights” show and a weekly “Best of the NBA Show” which ensures NBA fans on Snapchat are seeing all the best content from around the league. Finally, the NBA has programmed Spotlight to be the vertical content home of clips of the league’s top highlights, moments, and behind-the-scenes access elements. ![nba-snapchat-swish-cultures](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/nba-snapchat-swish-cultures.webp?width=1200&height=615&name=nba-snapchat-swish-cultures.webp) Strategy & Execution The 2022-23 NBA Season has provided an incredible amount of special moments and highlights on a daily basis. These moments are shared with fans across the NBA’s presence on Snapchat. Throughout the lead-up to becoming the NBA’s All-Time Leading Scorer, fans were able to watch LeBron James’ arrival, warm up, and behind-the-scenes of the locker room in My Story. The “NBA Highlights” show covered every moment from his arrival to his top baskets—as he approached the milestone—to the celebration of the big moment. Snapchat Spotlight was programmed with the best highlights and moments of the night, including Bronny James and Bryce James’ point-of-view (POV) of their father breaking the record—which reached over 1.5 million video views. Following the celebration, the weekly “Best of the NBA” show was solely focused on the night LeBron James became the #ScoringKing. And, “NBA Presents Swish Cultures Weekly” also covered this special moment. **Organizations** - NBA **Credits** **[Andrew Yaffe](https://www.linkedin.com/in/andrewyaffe/)** Senior Vice President, Head of Social, Digital & Original Content NBA **[Bob Carney](https://www.linkedin.com/in/bobcarney/)** Senior Vice President, Social and Digital Content NBA **[Ashley Atwell](https://www.linkedin.com/in/ashleyatwell/)** Associate Vice President, Social and Emerging Media NBA **[Justin D’Apolito](https://www.linkedin.com/in/justin-dapolito/)** Director, Social Content NBA **[Jenny Fischer](https://www.linkedin.com/in/jennyfischer012/)** Manager, Social Content NBA **Adam Fedorko** Associate Vice President, Social and Digital Content Creation NBA **[Carly Nevis](https://www.linkedin.com/in/carlynevis/)** Associate Manager, Social and Digital Content Creation NBA **[Peter Richter](https://www.linkedin.com/in/perichter/)** Director, Social and Digital Content Design NBA **[Leah Berry](https://www.linkedin.com/in/leah-b-501a8748/)** Senior Manager, Social and Digital Content Creation NBA **[Jerry Jones Jr.](https://www.linkedin.com/in/jerry-jones-jr-3807a365/)** Manager, Social and Digital Content Design NBA **[Anthony Ottomano](https://www.linkedin.com/in/anthony-ottomano-7b6a73126/)** Manager, Social and Digital Content Creation NBA **[Maggie Engellenner](https://www.linkedin.com/in/mhengellenner/)** Senior Manager, New Media Content Partnerships NBA **[Mariah Bailey](https://www.linkedin.com/in/baileymariah/)** Associate Manager, New Media Content Partnerships NBA **[Kevin Esteves](https://www.linkedin.com/in/kevin-esteves-1936aa3a/)** Associate Vice President, Content Strategy & Business Intelligence NBA **[Iveta Karapetian](https://www.linkedin.com/in/ivetakarapetian/)** Director, Digital Content Analyst NBA **[Yisel Taveras](https://www.linkedin.com/in/yisel-taveras-a7bb0891/)** Associate Manager, Digital Content Analyst NBA **Shane Smith** Production Assistant, Social and Digital Content Creation NBA **[Adam Brody](https://www.linkedin.com/in/adam-brody/)** Manager, Social and Digital Content Creation NBA **[Jordan Richard](https://www.linkedin.com/in/jordansmithrichard/)** Fouunder and CEO, Swish Cultures Swish Cultures **[Ashten Smith-Gooden](https://www.linkedin.com/in/ashtensmithgooden/)** Co-Founder and COO, Swish Cultures Swish Cultures **[Victoria Guerrero](https://www.linkedin.com/in/victoria-guerrero-218312166/)** Project Employee, NBA Social Content NBA **[Mesha Mosley](https://www.linkedin.com/in/mesha-mosley-a1140a150/)** Project Employee, NBA Social Content NBA **[Lauren Yelner](https://www.linkedin.com/in/lauren-yelner-4205a41a0/)** Project Employee, NBA Social Content NBA **[Tremayne Blair](https://www.linkedin.com/in/tremayne-blair/)** Senior Production Assistant, Social and Digital Content Creation NBA **[James Johnson](https://www.linkedin.com/in/jejohnson41/)** Social Senior Video Editor NBA **[Quincy Young](https://www.linkedin.com/in/quincy-young-2949a357/)** Social Video Editor NBA #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)