Once into Sports. Always Intersport.

Jung von Matt SPORTS

2023 Nominee ✨
  • YouTube


For over 50 years, A world without sports? Unthinkable for most of us. But for many, unfortunately, it's a bitter reality. That's because many people feel excluded from sports due to various barriers. For our client Intersport, we wanted to draw attention to this problem and at the same time position the brand as a strong partner for all those who want to find their sport.

How does this represent “Excellence in Engagement”?

Increasingly short attention spans, decreasing budgets for more and more snackable content. And brands that don't dare to take a clear stand. With our film, we proved that there is another way. We broke all the current laws of the market. And that's exactly what made our film so successful.

Our almost ten-minute film is proof that people do watch long commercials. As long as it's a story that moves them emotionally. And that brands can have a clear stance as long as it speaks to their target group from the heart.

We have created a communicative platform that we can continue to use for years to come. And we have shown that Intersport is a brand that is there for its customers even in difficult times.



A study that has been initiated by INTERSPORT had shown that 75% of all Germans are unable to practice sports the way they would like to.

This is often because of personal or social reasons, which those affected by do often not talk about publicly. These reasons include the fear of body shaming, fear of sexual harassment, or a general lack of different sports offers nearby.

As one of the world’s biggest sport retailers, Intersport wanted to draw attention to this alarming situation and wake people up with a campaign that had a dystopian film as its centerpiece showing how a world would look if sports were prohibited.

Strategy & Execution

Our creative approach removes what fans care about most and erases it from their world: sports. An almost unimaginable situation, but one that unfortunately doesn't seem so far-fetched in today's world.

We introduce a world without sports to sports fans. A grim dystopia in which exercise is a crime. But we also show that the power of sport unites us and that it will always succeed in the end. That sport is something that drives us deep inside. The glue for our society and for our spirit. And last but not least, we show why it is so important that everyone should have unrestricted access to sports..



  • Jung von Matt SPORTS
  • INTERSPORT Deutschland e.G.
  • Markenfilm Hamburg GmbH
  • radioactive x shelter
  • MassiveMusic


Niko Lindauer
Head of Marketing
INTERSPORT Deutschland e.G.

Carsten Schmitz
INTERSPORT Deutschland e.G.

Felix Appelfeller
Head of Sponsoring
Jung von Matt SPORTS

Ronnie Patt
Executive Creative Director
Jung von Matt SPORTS

Alexander Michaelsen
Executive Creative Director
Jung von Matt SPORTS

Martin Strobel
Creative Director
Jung von Matt SPORTS

Ralf Bierhenke
Senior Art Director
Jung von Matt SPORTS

Grischa Mentgen
Creative Director
Jung von Matt SPORTS

Jakob Rabold
Creative Director
Jung von Matt SPORTS

Julian Rader
Senior Copywriter
Jung von Matt SPORTS

Phanpadit Pangnanouvong
Senior Copywriter
Jung von Matt SPORTS

Jan-Luca Lossau
Senior PR Manager
Jung von Matt SPORTS

Annika Manick
Senior Creative Social & Influencer
Jung von Matt SPORTS

Fabio Gericke
Senior Strategist
Jung von Matt SPORTS

Lea Kapteina
Junior Strategist
Jung von Matt SPORTS

Maximilian Helmer
Senior Creative Producer
Jung von Matt SPORTS

Susann Ermes
Account Director
Jung von Matt SPORTS

Finn Schulz
Senior Project Manager
Jung von Matt SPORTS

Salomon Ligthelm

Johannes Haverkamp
Jung von Matt SPORTS

Elena Jaber
Jung von Matt SPORTS

Tim Lorentzen

Gunnar Laal Ermes
2. Unit DOP

Yacoob Essack

Alexander Husche
Executive Producer
Markenfilm Hamburg HmbH

Felix Rodewyk
Markenfilm Hamburg GmbH

David Gesslbauer

Colin Taplin
Production Designer

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