--- title: ‘Hali-ween’ | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/haliween-card.jpg --- # ‘Hali-ween’ [Indiana Pacers](https://www.nba.com/pacers) 2023 Nominee ✨ - Best Use of Motion Graphics or Animation ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fpacers-hali-ween) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fpacers-hali-ween&text=%26lsquo%3BHali-ween%26rsquo%3B+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2Fpacers-hali-ween) ABOUT THIS ENTRY This activation showcases the awe-inspiring talent of Tyrese Haliburton’s breakout play blended flawlessly with the iconic Pacers brand and the thrill of Halloween. It’s ‘scary’ good what Haliburton accomplishes on the court, so celebrating with ‘Hali-ween’ resulted in an unforgettable and captivating experience that stopped fans dead in their tracks. With a steadfast dedication to creativity and a captivating storyline, this augmented highlight exceeded the mark with massive engagement throughout social media. How does this represent “Excellence in Engagement”? The Tyrese Haliburton augmented highlight remains a standout success in the history of Pacers' content. This electrifying Halloween tribute set the bar for sports organizations everywhere with its innovative blend of video and 3D animation. It was a bold move in the saturated mix of predictable holiday posts, but it generated over 100,000 engagements and skyrocketed to the most-liked piece of content on the Pacers accounts. The ‘Hali-ween’ highlight challenged the industry to up their game and aim for greater impact, particularly when a player or team is dominating the court. The augmented highlight was released during a time when Haliburton and the Pacers were creating a buzz in the NBA and had the attention of the league focused on Indianapolis. The timing was strategic and memorable, taking advantage of their success and leaving a lasting impact on fans. ![haliween-pacers](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/haliween-pacers.webp?width=1080&height=1350&name=haliween-pacers.webp) Objective The objective was to create an eye-catching piece of content that would blaze through the cluttered Halloween feeds of other sports organizations. The team aimed to showcase the terror on the court with an in-game dunk from Pacers sensation Tyrese Haliburton. Haliburton was in the midst of a breakout season dominating the court and taking the Pacers to new heights. The Pacers focused on igniting fans with standout video content and created thrilling experiences throughout the season. Strategy & Execution The goal was to capture viewer attention instantly with a fast-paced edit, then subvert expectations with a breathtaking 3D animation sequence. The aim was to break through viewer expectations and offer a unique blend of VFX augmented highlights and 3D designs, setting a new standard for Pacer fan content and a whole new way to celebrate ‘Hali-ween’. **Organizations** - Indiana Pacers - STN Digital **Credits** **[Tyler Beadlescomb](https://www.linkedin.com/in/tylermoorehead1)** VP, Head of Digital Strategy Pacers Sports & Entertainment **[Zach Hughes](https://www.linkedin.com/in/zachnhughes)** Associate Director, Social Content Pacers Sports & Entertainment **Wheat Hotchkiss** Associate Director, Digital Marketing Pacers Sports & Entertainment **[Paige Sterner](https://www.linkedin.com/in/paige-sterner-a0909a91)** Social Media Coordinator Pacers Sports & Entertainment **Logan Kassel** Social Media Coordinator Pacers Sports & Entertainment **[Kyle Grand](https://www.linkedin.com/in/kyle-grand-3482a573)** Digital Marketing & Content Manager Pacers Sports & Entertainment **[Tré Bennett](https://www.linkedin.com/in/tr%C3%A9-bennett-29156293/)** Art Director STN Digital **[Jack Jameson](https://www.linkedin.com/in/jack-jameson/)** Account Manager STN Digital **[Brad Smith](https://www.linkedin.com/in/bradsmith32)** Social Media Manager STN Digital **[Clay Benjamin](https://www.linkedin.com/in/clayjbenjamin/)** Jr. Account Manager STN Digital **[Kristin MacDougald](https://www.linkedin.com/in/kristin-macdougald-89b813102)** Account Supervisor STN Digital **[Austin Penny](https://www.linkedin.com/in/austinwpenny/)** Sr. Account Manager STN Digital #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)