---
title: Zelle HERHomecourt 2.0 | 5th Hashtag Sports Awards
description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment.
image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/highlighther-kahleah-cooper.jpg
---

# Zelle HERHomecourt 2.0

[HighlightHER](https://bleacherreport.com/highlighther)

2023 Nominee ✨

- Best Women's Sports Content

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ABOUT THIS ENTRY

In the second iteration of “Her Homecourt,” we tapped prolific athletes, Kaleah Copper, Skylar Diggins-Smith, and Nneka Ogwumike, memorializing their gift to the game and their communities, in partnership with Zelle®.

HighlighterHER’s Ari Chambers spent a day with each athlete in their hometown and surprised both the community and our athlete with a mural in their honor PLUS a $10,000 donation paid directly into each coach’s bank account through Zelle®.

How does this represent “Excellence in Engagement”?

Cross-platform engagement across social and linear. Look to continue to create content programs that can extend across both.

![highlighther-kahleah-cooper](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/highlighther-kahleah-cooper.jpg?width=1200&height=674&name=highlighther-kahleah-cooper.jpg)

Objective

Zelle powers the ability to find more joy in relationships by taking the friction out of sending funds or getting paid back, allowing users to spend more time-sharing experiences and making joyful memories. Looking for a multi-platform integration approach to celebrating small wins and ensuing Zelle is positioned as facilitating these.

Strategy & Execution

Content ran across various channels of the B/R ecosystem. B/R National, House of Highlights, and HighlightHER. The content was carefully produced for each brand and platform in mind, ranging from long-form YouTube Videos to clip-outs of climatic moments across Facebook, Instagram, and TikTok.

Zelle provided brand colors and fonts which were used as graphic overlays to enhance the content and draw a deeper connection to the brand.

**Organizations**

- HighlightHER
- WBD Sports
- Bleacher Report
- Zelle

**Featured Athletes**

- Kaleah Copper
- Skylar Diggins-Smith
- Nneka Ogwumiken

**Credits**

**[Ari Chambers](https://www.linkedin.com/in/ariivory/)**  
Co-Founder & Creator  
HighlightHER

#### Celebrate in NYC

Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

[![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)