--- title: BetMGM is for Everyone | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/Assets-2024-shortlisted/MygRnkLg.jpg --- BetMGM is for Everyone | 6th Hashtag Sports Awards # BetMGM Is for Everyone [BetMGM](https://www.betmgminc.com/) The 6th Annual Awards Winner ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg) - Best Communications Strategy 2x Nominee ✨ - Best Advertisement: 60 Sec and Under - Best Integrated Campaign Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/betmgm-is-for-everyone#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/betmgm-is-for-everyone#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/betmgm-is-for-everyone#) ABOUT THIS ENTRY As a part of BetMGM’s first time appearing on the Super Bowl, our main goal was to drive awareness and increase Super Bowl bets. Additionally, with the Super Bowl taking place in Las Vegas, it felt like the right play for BetMGM to show up in our own backyard. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/MygRnkLg.jpg?width=1920&height=1080&name=MygRnkLg.jpg) How does this represent “Excellence in Engagement”? Sports betting has been the domain of a young male audience. BetMGM saw a chance to grow our brand by being more inclusive. And we did that by excluding the most popular name in sports—Tom Brady. The unusual approach also taps into a growing female sports betting market. We used Tom Brady’s crossover appeal to launch two weeks before Super Bowl to his 15 million followers. We followed that with a robust communications plan to ensure people were downloading the app and signing up long before Super Bowl Sunday. By kickoff, our campaign had already achieved our KPIs. Objective BetMGM is a challenger brand in the mobile gaming and sports betting space, trailing our two main competitors in media spend and downloads. We needed to increase new player acquisitions (downloads) and Super Bowl bets. As a part of BetMGM’s first time appearing on the Super Bowl, our goal was to drive downloads and increase Super Bowl bets. Additionally, with the Super Bowl taking place in Las Vegas, it felt like the right play for BetMGM to show up in our own backyard. Strategy & Execution The Super Bowl was the perfect place to reach the largest number of consumers - but we needed a robust communications plan to roll out long before the game started to build interest and get consumers to download the app before the game. **Organizations** - BetMGM - Highdive - Biscuit Filmworks - Cutters Studios - Another Country - Kevin - Meticulous Timing - Marmoset Music - CMC Forecast - Creative License - Ether Artists **Links** - [  Ad Spot](https://www.instagram.com/betmgm/reel/C2nBt8OsDjL/) - [  Instagram](https://www.instagram.com/betmgm) - [  TikTok](https://www.tiktok.com/@betmgm) - [  YouTube](https://www.youtube.com/c/betmgm) - [  X](https://x.com/BetMGM) **Featured** - Vince Vaughn - Tom Brady - Wayne Gretzky **Credits** **[Matt Prevost](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Chief Revenue Officer BetMGM **[Ray Doyle](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** VP, Brand & Acquisition BetMGM **[AJ Mazza](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Director, Brand BetMGM **[Michael Kalfus](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Senior Manager, Brand BetMGM **[Victor Gonzalez](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Senior Director, Creative BetMGM **[Kevin MacPherson](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Associate Creative Director BetMGM **[Micheal Nagle](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Director of Social Media BetMGM **[Giulianna Cannizzo](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Senior Producer BetMGM **[Jennifer Arapoff](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Director of Public Relations BetMGM **[Chad Griffin](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Senior Manager, Ambassador Partnerships BetMGM **[Melissa Nicole](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Senior Legal Counsel - Commercial, Payments & e-Commerce BetMGM **[Gregory Berger](https://www.hashtagsports.com/awards/shortlist-2024/betmgm.com?hsLang=en)** Director of Digital Marketing BetMGM **[Megan Lally](https://highdiveus.com/)** CEO Highdive **[Mark Gross](https://highdiveus.com/)** Co-Founder, Chief Creative Officer Highdive **[Chad Broude](https://highdiveus.com/)** Co-Founder, Chief Creative Officer Highdive **[Jen Passaniti](https://highdiveus.com/)** Head of Production Highdive **[Alex Zamiar](https://highdiveus.com/)** Group Creative Director Highdive **[Jonathan Richman](https://highdiveus.com/)** Group Creative Director Highdive **[E.B. Jackson](https://highdiveus.com/)** Group Account Director Highdive **[Diana Saenz](https://highdiveus.com/)** Account Director Highdive **[Lauren Giwa-Amu](https://highdiveus.com/)** Senior Account Executive Highdive **[Will St. Clair](https://highdiveus.com/)** Executive Producer Highdive **[Lindsay Vetter](https://www.hashtagsports.com/awards/shortlist-2024/Senior%20Producer)** Senior Producer Highdive **[Joe Nio](https://highdiveus.com/)** Chief Strategy Officer Highdive **[Jeff Low](https://biscuitfilmworks.com/us/)** Director Biscuit Filmworks **[Heather Richardson](https://www.linkedin.com/in/heather-richardson-b5575aa/)** Executive Producer Cutters Studios **[Peter Erazmus](https://www.linkedin.com/in/peter-erazmus-0823897/)** Sound Design/Mix Another Country **[Jami Schakel](https://www.linkedin.com/in/jami-schakel-7b028555/)** Sr VFX Producer Kevin VFX gra **[Graham Micone](https://www.linkedin.com/in/graham-micone-8097a7a/)** Vice President of Music & Talent Creative License **[Erik Umphery](https://www.erikumphery.com/)** Photographer Erik Umphery #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)