--- title: BMW Hypnopolis | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/hypnopolis.webp --- BMW Hypnopolis | 6th Hashtag Sports Awards # BMW Hypnopolis [Jung von Matt SPORTS](https://www.jvm.com/offices/jvm-sports/) The 6th Annual Awards 2x Winner ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg) - Best Brand Experience or Activation - Best Engagement Through Esports & Gaming 2x Nominee ✨ - Best Esports or Gaming Partnership - Best Use of Animation or Motion Graphics Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/bmw-hypnopolis#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/bmw-hypnopolis#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/bmw-hypnopolis#) ABOUT THIS ENTRY Fortnite-players have a big passion for customising skins, weapons, nearly everything. But there was one thing that they couldn't customise: cars. So instead of creating just another skin collab, BMW created Fortnite's first Car Creator. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/GDWxmJBA.png?width=1920&height=1080&name=GDWxmJBA.png) How does this represent “Excellence in Engagement”? Different elements of this activation led to the fact that players spend more time on ”Hypnopolis” than on other creative maps. The map was perceived as a playful experience, not as advertising. The main reason was that the BMW world was not simply integrated into Fortnite, but the Fortnite culture became part of our activation. Many of the items that players used to design the iX2 referred to the Fortnite universe. For example, the Burger Rims were an analogy to the Fortnite Durr Burger or the Galaxy Paints are based on one of the most popular skin series in the game. In addition, we have been focusing on the typical Fortnite humour, for example by offering Bavarian pretzel air refresher as an additional design option. The Car Creator itself was integrated into a storyline narrated by the specially invented BMW Fortnite character ”Julia”. Everything was designed to maximize the fun of the game - to make it a playful and innovative BMW brand experience. Objective BMW wanted to stage the fully-electric BMW iX2 in a fresh and unseen way. The aim was to reach a young target group with an affinity for both technology and playful design. Strategy & Execution Fortnite is one of the most popular games amongst the target-group. Fortnite-players have a big passion for customising skins, weapons, nearly everything. But there was one thing that they couldn’t customise—cars. Before the world premiere of the BMW iX2, Fortnite players got the chance to customise the fully-electric car in the game. The community could play around with original BMW iX2 car modifications, but also add fantasy items like burger-rims, galaxy-paint and dwarf bombs. To gain access to the Car Creator players first had to do what every gamer loves most—completing epic quests. Guided by the electric mechanic ”Julia” (BMW’s own Fortnite character) they had to pass three mini games in BMW’s futuristic electronic city ”Hypnopolis.” **Organizations** - Jung von Matt SPORTS - Jung von Matt AG - BMW AG - Epic Games - SuperAwesome - AlphaFlare **Links** - [  Website](https://awardserver.de/2024/bmw-fortnite-island/) **Credits** **[Robert Zitzmann](https://www.linkedin.com/in/rz8584/)** Managing Director Jung von Matt SPORTS **[Katja Kraus](https://www.linkedin.com/in/katja-kraus-93bb491a7/)** Managing Director Jung von Matt SPORTS **[Ronnie Patt](https://www.linkedin.com/in/ronnie-patt-8a86a737/)** Executive Creative Director Jung von Matt SPORTS **[Alexander Michaelsen](https://www.linkedin.com/in/alexander-michaelsen-15160a75/)** Executive Creative Director Jung von Matt SPORTS **[Carl Kuhn](https://www.linkedin.com/in/carl-kuhn-72648565/)** Head of Gaming & Esports Jung von Matt SPORTS **[Vinzent Groitl](https://www.linkedin.com/in/vinzent-eno-groitl-264050187/)** Client Service Director Jung von Matt HAMBURG **[Grischa Mentgen](https://www.linkedin.com/in/grischa-mentgen-54b993200/)** Creative Director Jung von Matt SPORTS **[Phillip Ciba](https://www.linkedin.com/in/philippciba/)** Creative Director Jung von Matt HAMBURG **[Lars Grübler](https://www.linkedin.com/in/lars-gruebler-626169aa/)** Creative Director Jung von Matt SPORTS **[Felix Burger](https://www.linkedin.com/in/felix-burger/)** Creative Strategy Director Jung von Matt HAMBURG **[Claire Grobe](https://www.linkedin.com/in/claire-grobe-bb9a31138/)** Creative Strategy Director Jung von Matt SPREE **[Ralf Bierhenke](https://www.linkedin.com/in/ralf-bierhenke-ba8b91231/)** Principal Creative Art Jung von Matt SPORTS **[Jens Walz](https://www.jvm.com)** Senior Art Director Jung von Matt HAMBURG **[Phanpadit Pangnanouvong](https://www.linkedin.com/in/phanpadit-dudu-pangnanouvong-422377205/)** Senior Copywriter Jung von Matt SPORTS **[Jonas Bongard](https://www.linkedin.com/in/jonas-bongard-265201155/)** Copywriter Jung von Matt HAMBURG **[Mubarak Nojimudeen](https://www.linkedin.com/in/mubaraknojim/)** Art Director Jung von Matt SPORTS **[Timo Karamustafa](https://www.linkedin.com/in/timo-karamustafa-62bb4561/)** Account Director Jung von Matt SPORTS **[David Giesen](https://www.linkedin.com/in/david-giesen-b54512175/)** Senior Project Manager Jung von Matt HAMBURG **[Christian Burch](https://www.linkedin.com/in/christianburch/)** Project Manager Jung von Matt SPORTS **[Pia Schörner](https://www.linkedin.com/in/pia-sch%C3%B6rner-6b23b2206/)** Head of Digital Experiential Content, Gaming & BMW Metaverse BMW AG **[Bettina Scheele](https://www.linkedin.com/in/bettina-scheele-b386b3211/)** Senior Marketing Manager for Esports, Gaming & Metaverse BMW AG **[Florian Hirt](https://www.linkedin.com/in/florianhirt/)** Senior Project Manager for Esports, Gaming & Third Party Metaverse BMW AG #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)