Club Shay Shay
The 6th Annual Awards
- Best YouTube Presence
- Excellence in Black Storytelling
- Best Athlete Podcast
ABOUT THIS ENTRY
On his Club Shay Shay podcast, NFL legend Shannon Sharpe sits down with the biggest athletes, celebrities and influencers in the game to discuss their accomplishments, challenges, and everything in-between.
How does this represent “Excellence in Engagement”?
Club Shay Shay’s unparalleled success in engagement is setting new benchmarks for fan interaction in the realm of sports media.
By inviting guests from across the entertainment landscape to join, Club Shay Shay accesses several different audiences—from fans of longtime sports legends to 2023’s top music artists. A large part of the team’s viral strategy benefits from A-list celebrity guests like Katt Williams and Usher and household sports names like Magic Johnson and Ric Flair. But these guests do more than just amplify reach—they create engaging, compelling content that captivates more than just sports fans.
What makes this show truly groundbreaking is that Club Shay Shay isn’t just a podcast; it’s a dynamic hub where the worlds of sports, entertainment, and celebrity intersect, creating content that goes beyond the traditional boundaries of sports media. The show’s excellence in engagement lies not just in its impressive numbers but in its ability to redefine sports media, making it a more inclusive, dynamic, and culturally relevant space for fans of all interests.
Objective
Club Shay Shay offers a unique platform that highlights Sharpe’s years of experience while giving him the space to share his hilarious sense of humor, charismatic nature, and A-list connections with fans of the football legend himself or those simply in need of a good laugh.
From celebrities to athletes to influencers, Club Shay Shay aims to cover all things sports, pop culture, and hot takes against a background of football legacy. By including guests from different sectors of media, Club Shay Shay expands its reach to countless new audiences. Sharing clips to social media from episodes featuring 21 Savage or Venus and Serena Williams unites audiences from all corners of media and entertainment as well as broadens the reach of the show across platforms.
The Volume production crew pulled out all the stops to breathe new life into the show. Before joining The Volume, Club Shay Shay had a loyal fanbase but lacked the reach and dominance in the sports media landscape that makes it great today. With a seasoned host, a robust social media presence, and a never-ending guest list of today’s biggest names, Shannon Sharpe’s Club Shay Shay is back and better than ever.
Strategy & Execution
The decision to move Club Shay Shay to The Volume posed a challenge early on: The Volume needed to execute a seamless transition in content strategy without disrupting the show’s existing digital presence and brand. The social media team gradually transitioned into a new and improved strategy for Club Shay Shay’s existing platforms, avoiding any disruption to existing love for the show.
The podcast’s ability to navigate the intersection of sports, pop culture, and humor has created a blueprint for captivating the modern sports fan. By bringing in diverse and high-profile guests from sports legends to A-list celebrities the show transcends its initial athlete-led premise, transforming into a cultural phenomenon. The viral strategy, particularly on TikTok, showcases standout moments that not only resonate with sports enthusiasts but also captivate a broader audience.
Broadcasting Club Shay Shay’s highlights on social media was key to driving interest in longer, full episodes. The format of the show relies on long-form, in-depth interviews with Sharpe’s guests, so pulling moments from extended conversations became a primary focus for the team at The Volume. Consistent and frequent uploads across social platforms, particularly TikTok, played a crucial role in maintaining engagement and building anticipation for each episode.
Organizations
- The Volume
Links
Featured Season 3
- Shannon Sharpe
- Stephen A. Smith
- Chris Brown
- Brittany Renner
- Marshawn Lynch
- Tommy Davidson
- Bruce Bruce
- Rich Paul
- Cordae
- DJ Khaled
- DaBaby
- Ric Flair
- Trevor Ariza
- Francis Ngannou
- Kirk Franklin'
- Katt Williams
- Kountry Wayne
- 21 Savage
- Usher Raymond
- Mo'Nique
- Desi Banks
- Johnny Manziel
Credits
Shannon Sharpe
Host
The Volume
Rory Leland
Producer
The Volume
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
