DAZN Rise
The 6th Annual Awards
ABOUT THIS ENTRY
DAZN, the leading digital sports streaming service and largest global rights holder, built DAZN Rise, as a scalable global platform centered on an unrivaled portfolio of sports rights that aggregates the fragmented fan experiences of watching, gaming, betting, ticketing and ecommerce into a single, frictionless entertainment proposition. A recently launched free tier enables DAZN to deliver this within a single lifetime customer account to build a global destination platform for sports fans. Key business initiatives that further cemented this position, included the acquisition of Eleven Sports for additional market rights, Team Whistle, for social first content, Gen Z audience reach and branded execution, ata football for global women's soccer rights, delivery of NFL Game Pass International, with coverage of every live NFL matchup to viewers outside the US.
How does this represent “Excellence in Engagement”?
DAZN is the world’s most exciting sports entertainment business, constantly innovating and developing new products to help fans better enjoy their sport. Our offerings look to help consumers enjoy live sports on DAZN, often as part of a wider social experience in fan-led communities.
Objective
DAZN, the leading digital sports streaming service and largest global rights holder, built DAZN Rise, as a scalable global platform centered on an unrivaled portfolio of sports rights that aggregates the fragmented fan experiences of watching, gaming, betting, ticketing and ecommerce into a single, frictionless entertainment proposition. The objective being to create the ultimate global destination for sports fans.
Strategy & Execution
DAZN launched a free tier that enables DAZN to deliver this within a single lifetime customer account to build a global destination platform for sports fans. We have a variety of partnerships across the globe with the J League, Bundesliga, La Liga, NFL and so many more. Some key executions that further cemented this position, included the acquisition of Eleven Sports for additional market rights, Team Whistle, for social first content, Gen Z audience reach and branded execution, ata football for global women's soccer rights, DAZN Bet for an end to end betting service and delivery of NFL Game Pass International, with coverage of every live NFL matchup to viewers outside the US.
Organizations
- DAZN
Links
Credits
Shay Segev
CEO
DAZN
Sandeep Tiku
CTO
DAZN
Alice Mascia
CEO of Dach
DAZN
Pete Oliver
CEO of Growth Markets
DAZN
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
