--- title: NFLPA Player Team Report Cards | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/nflpa-team-report-cards.webp --- NFLPA Player Team Report Cards | 6th Hashtag Sports Awards # NFLPA Player Team Report Cards [NFLPA](https://nflpa.com/) The 6th Annual Awards Nominee ✨ - Best Communications Strategy ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/yAObpEoK.png?width=1920&height=1080&name=yAObpEoK.png) Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/nflpa-player-team-report-cards#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nflpa-player-team-report-cards#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nflpa-player-team-report-cards#) ABOUT THIS ENTRY The second annual NFLPA Club Report Cards were aimed at providing insight into the daily experiences of players and their families at each NFL team. After 1,700 responses and a timely drop, the report led to increased player awareness, club improvements, and advocacy for higher workplace standards. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/yAObpEoK.png?width=1920&height=1080&name=yAObpEoK.png) How does this represent “Excellence in Engagement”? This project opened the doors for fans, media, agents and more to see into the life of NFL players and the lack of consistent standards across the league. Even more, after the first year, several clubs made tangible changes to their facilities based on the information we published; and based on the initial response from team management, we expect that to occur again going into next season. Objective For years, players had asked our union to create a free-agency guide of sorts that illuminated the daily experience at team workplaces across the NFL for them and their families. And for the past two seasons, we've done just that, building a survey that shows which teams are performing well, which would serve as favorable free-agent destinations and what is the standard for how a NFL facility should operate. Over 1,700 players from all 32 teams participated in the initiative, providing grades for all major categories that make up an organization. The report cards not only foster a culture of transparency but also ensure one of our top priorities: that players have a voice in advocating for fair treatment, safety measures, resources and equitable opportunities within the NFL workplace environment. Strategy & Execution We know the modern sports fan loves a BANG – always craving the most exciting moments. With that in mind, we decided we were going to dominate the conversation within the sports world and on social media upon the release of the team report cards. A strict embargo was set for some of the league’s top media members, who were notified about the campaign in advance. Then, at the time of the release, thousands of posts flooded in within the first several minutes from individuals with a great deal of influence. This plan helped the report cards trend on social channels for several days following the release. Additionally, it allowed for players and fans to react together in real time as they reviewed the results from their team and others throughout the NFL. The report cards were laid out in a digestible way, allowing fans to easily click, sort and scroll through the various categories online to see how their teams stacked up against others. An overview for each club also allowed fans to easily pull put the highlights of the player feedback while bringing the necessary context to the grade given. **Organizations** - NFL Players Association - Artemis Strategy Group **Links** - [  Website](https://nflpa.com/nfl-player-team-report-cards-2024) **Credits** **[JC Tretter](https://www.linkedin.com/in/jc-tretter-136922224/)** President NFLPA **[George Atallah](https://www.linkedin.com/in/george-atallah-5b71a3/)** Assistant Executive Director of External Affairs NFLPA **[Stephanie Blackwell](https://www.linkedin.com/in/stephanie-blackwell-52aaab5/)** Digital Content Manager NFLPA **[Carl Francis](https://www.linkedin.com/in/carl-francis-mba-0a65116/)** Director of Communications and Strategic Partnership NFLPA **[Veronica Jenkins](https://www.linkedin.com/in/veronica-jenkins-nflpa/)** Director of Creative & Interactive Content NFLPA **[Erin Lockwood](https://www.linkedin.com/in/erinlockwood9/)** Communications Associate NFLPA **[Brandon Parker](https://www.linkedin.com/in/brandon-parker-2a049629/)** Senior Communications Manager NFLPA **[Kasidee Karsten](https://www.linkedin.com/in/kasideekarsten/)** Senior Manager, Digital Strategy NFLPA **[Evan Pascal](https://www.linkedin.com/in/evan-pascal-4280311b7/)** Communications Coordinator NFLPA **[Rich Persons](https://www.linkedin.com/in/rich-persons-8984a06/)** Information Systems Director NFLPA **[McCabe Weaver](https://www.linkedin.com/in/mccabe-weaver/)** Lead Developer NFLPA **[Don Davis](https://www.linkedin.com/in/realdondavis/)** Senior Director of Player Affairs NFLPA **[Lester Archambeau](https://www.linkedin.com/in/lester-archambeau-187823112/)** Senior Player Director NFLPA **[Dwayne Allen](https://www.linkedin.com/in/curiousdwayne/)** Player Director NFLPA **[Wesley Woodyard](https://nflpa.com/about/department-contacts)** Player Director NFLPA **[Brandon Chubb](https://www.linkedin.com/in/brandonachubb/)** Player Director NFLPA **[Andy Studebaker](https://www.linkedin.com/in/andy-studebaker-79559579/)** Player Director NFLPA #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)