Seattle Seahawks Throwback | 6th Hashtag Sports Awards

Seattle Seahawks Throwback

Seattle Seahawks

The 6th Annual Awards

Nominee ✨
  • Best Launch Campaign
  • Best Website

ABOUT THIS ENTRY

In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throwback Uniforms. With the uniform design mirroring the team’s 90s-era look, the Seahawks designed a launch campaign to pay homage to the 90s, complete with a microsite.

Image

How does this represent “Excellence in Engagement”?

The "90s" microsite was designed to lean into the 90s era in order to launch the Throwback uniform. Not only using photography of players wearing the uniform and storytelling, but the theme and interactions leaning into 90s web design sets a benchmark for how campaigns can lean further into a theme to deliver their message.

Objective

In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throwback Uniforms. With the uniform design mirroring the team’s 90s-era look, the Seahawks designed a launch campaign to pay homage to the 90s, complete with graphics, social posts, a microsite, "90s house" video and more. The campaign goals were to drive fan sentiment and buzz, grow brand affinity nationally and inspire retail sales.

Strategy & Execution

A key element of the launch was a "90s" microsite, [throwback.seahawks.com](https://throwback.seahawks.com/). Sponsored by Microsoft, the website was designed to lean into the 90s era and even required users to click a "start" button to enter, which launched into the classic dial-up tone internet users from the 90s would remember. The site also featured designs as seen on an early version of Seahawks.com in the 90s, as well as historical photos, images, and stories from the team’s history. The retro content was featured alongside exclusive images of current players wearing the new Throwback uniforms. The site also offered fans an interactive opportunity to submit their own retro photos wearing Seahawks gear from the past, to be featured on a memory page.

Organizations

  • Seattle Seahawks

Credits

Kenton Olson
Vice President, Digital & Emerging Media
Seattle Seahawks

Matt Haberkamp
Digital Platforms Manager
Seattle Seahawks

Meghan Skapyak
Digital Platforms Coordinator
Seattle Seahawks

Mark Braithwaite
Web Designer & Developer
A66 LLC

Robbie Kujath
Motion Designer

Celebrate in NYC

Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

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