The Fastest Growing Sports Community | 6th Hashtag Sports Awards

The Fastest Growing Sports Community

PrizePicks

The 6th Annual Awards

Nominee ✨
  • Best Use of Other Platform

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ABOUT THIS ENTRY

The fastest growing community in sports lives on the PrizePicks Discord! Over 300k monthly active users sending millions of messages a month around a variety of sports channels.

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How does this represent “Excellence in Engagement”?

The PrizePicks Discord server exemplifies ”Excellence in Engagement” by seamlessly blending community-building with innovative incentives, setting new benchmarks in fan engagement across the sports industry. By leveraging a custom level tracking bot to reward member activity with digital credits, we’ve transformed passive engagement into an active and rewarding experience. This approach not only fosters a sense of belonging but also incentivizes continuous participation, ensuring sustained community growth and interaction.

Additionally, our server’s dynamic environment, featuring high-profile takeovers and live events, creates a unique and immersive experience for sports enthusiasts, transcending traditional fan engagement models. The staggering growth rates and unparalleled activity levels underscore the server’s position as the undisputed #1 sports server globally, showcasing a new standard for community engagement within the Discord ecosystem.

This approach inspires the industry by demonstrating the transformative power of gamification and interactive experiences in fostering vibrant and dedicated communities. By prioritizing user engagement and continuously innovating, our Discord server sets a precedent for fan engagement strategies, paving the way for future advancements in community-driven platforms.

Objective

Our goal at PrizePicks is to build a community of the most engaged fans in sports. In 2021, we ventured out to Discord as a rising community platform to become a second screen experience for our DFS product. Our goal was simple: provide a space to foster a safe, exciting, and engaging community for a variety of different sports fans. We set out to build a server for the members of our PrizePicks community, but discovered that the conversation around sports also brought in non-DFS fans by the thousands. The PrizePicks server caters to all sport fandoms from NBA, NFL, MLB, & WNBA to League of Legends, Call of Duty, Valorant, and European Basketball.

Strategy & Execution

Our strategy was built around the modern sports fan’s need for community. Whether it’s an iMessage group chat, an Instagram DM, or a Discord chat, sports fans are more connected than ever. We took advantage of this opportunity by creating a Discord environment that rewards and incentivizes engagement. Using a custom level tracking bot, we give our Discord members a digital credit for every minute that they are active on our server. These credits can then be redeemed for higher ranking giveaways and promotions that we run daily.

These promotions are both product based and give our members an advantage such as a discount or even ”insurance” through a protected play for our DFS product. In addition to these incentives, our strategy for growth has been surrounded by the concept of FOMO (fear of missing out). Whether it’s UFC World Champion Sean O’Malley doing a channel takeover on our server, or Funny Marco going live on a Discord stage for trivia night.

We have created the ultimate hang out and forum for action-seeking sports fans. Our community on Discord never sleeps and we all share a love for talking, watching, and experiencing sports.

Organizations

  • PrizePicks

Credits

Judah Huffman
Director of Social
PrizePicks

Noel Alberto
Discord Community Lead
PrizePicks

Chris Hessian
Discord Community Lead
PrizePicks

Priya Patel
Social Media Manager
PrizePicks

Khadir Curry
Social Media Coordinator
PrizePicks

Caleb Desamours
Social Media Coordinator
PrizePicks

Jamie Levy
Social Media Intern
PrizePicks

Cade Coons
Social Media Intern
PrizePicks

Enoch Dumas
Social Media Intern
PrizePicks

Chip Singh
Executive Creative Director
PrizePicks

Shawn Rinkenbaugh
Creative Director
PrizePicks

Brandon Fishman
Senior Digital Designer
PrizePicks

Shunita Wynne
Creative Project Manager
PrizePicks

Derek Ascroft
Sr. Integrated Marketing Manager
PrizePicks

Caitlin Schneider
Director of Content
PrizePicks

Henok Kelete
Director of CRM
PrizePicks

Wyatt DeYoung
Director of Marketing
PrizePicks

Chris Richardson
Sr. Director of Game Operations
PrizePicks

Sig Cruz
Director of Gametime Operations
PrizePicks

Nic Montana
Senior Gametime Manager
PrizePicks

Mareze Sumangil
Gametime Support Team Lead
PrizePicks

Leny Marie Cruz
Gametime Support Manager
PrizePicks

Ladeisheeen Magbanua
Gametime Support Team Lead
PrizePicks

Joshua Balindo
Gametime Support Team Lead
PrizePicks

John Will Ocampo
Gametime Support Team Lead
PrizePicks

Ian Marinay
Gametime Transactions Manager
PrizePicks

Clarice Cortes
Gametime Support Team Lead
PrizePicks

Avenyl Concepcion
Gametime Support Supervisor
PrizePicks

Arlan Castillo
Gametime Support Supervisor
PrizePicks

Celebrate in NYC

Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

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