The Fastest Growing Sports Community
The 6th Annual Awards
- Best Use of Other Platform
ABOUT THIS ENTRY
The fastest growing community in sports lives on the PrizePicks Discord! Over 300k monthly active users sending millions of messages a month around a variety of sports channels.
How does this represent “Excellence in Engagement”?
The PrizePicks Discord server exemplifies ”Excellence in Engagement” by seamlessly blending community-building with innovative incentives, setting new benchmarks in fan engagement across the sports industry. By leveraging a custom level tracking bot to reward member activity with digital credits, we’ve transformed passive engagement into an active and rewarding experience. This approach not only fosters a sense of belonging but also incentivizes continuous participation, ensuring sustained community growth and interaction.
Additionally, our server’s dynamic environment, featuring high-profile takeovers and live events, creates a unique and immersive experience for sports enthusiasts, transcending traditional fan engagement models. The staggering growth rates and unparalleled activity levels underscore the server’s position as the undisputed #1 sports server globally, showcasing a new standard for community engagement within the Discord ecosystem.
This approach inspires the industry by demonstrating the transformative power of gamification and interactive experiences in fostering vibrant and dedicated communities. By prioritizing user engagement and continuously innovating, our Discord server sets a precedent for fan engagement strategies, paving the way for future advancements in community-driven platforms.
Objective
Our goal at PrizePicks is to build a community of the most engaged fans in sports. In 2021, we ventured out to Discord as a rising community platform to become a second screen experience for our DFS product. Our goal was simple: provide a space to foster a safe, exciting, and engaging community for a variety of different sports fans. We set out to build a server for the members of our PrizePicks community, but discovered that the conversation around sports also brought in non-DFS fans by the thousands. The PrizePicks server caters to all sport fandoms from NBA, NFL, MLB, & WNBA to League of Legends, Call of Duty, Valorant, and European Basketball.
Strategy & Execution
Our strategy was built around the modern sports fan’s need for community. Whether it’s an iMessage group chat, an Instagram DM, or a Discord chat, sports fans are more connected than ever. We took advantage of this opportunity by creating a Discord environment that rewards and incentivizes engagement. Using a custom level tracking bot, we give our Discord members a digital credit for every minute that they are active on our server. These credits can then be redeemed for higher ranking giveaways and promotions that we run daily.
These promotions are both product based and give our members an advantage such as a discount or even ”insurance” through a protected play for our DFS product. In addition to these incentives, our strategy for growth has been surrounded by the concept of FOMO (fear of missing out). Whether it’s UFC World Champion Sean O’Malley doing a channel takeover on our server, or Funny Marco going live on a Discord stage for trivia night.
We have created the ultimate hang out and forum for action-seeking sports fans. Our community on Discord never sleeps and we all share a love for talking, watching, and experiencing sports.
Organizations
- PrizePicks
Links
Credits
Judah Huffman
Director of Social
PrizePicks
Noel Alberto
Discord Community Lead
PrizePicks
Chris Hessian
Discord Community Lead
PrizePicks
Priya Patel
Social Media Manager
PrizePicks
Khadir Curry
Social Media Coordinator
PrizePicks
Caleb Desamours
Social Media Coordinator
PrizePicks
Jamie Levy
Social Media Intern
PrizePicks
Cade Coons
Social Media Intern
PrizePicks
Enoch Dumas
Social Media Intern
PrizePicks
Chip Singh
Executive Creative Director
PrizePicks
Shawn Rinkenbaugh
Creative Director
PrizePicks
Brandon Fishman
Senior Digital Designer
PrizePicks
Shunita Wynne
Creative Project Manager
PrizePicks
Derek Ascroft
Sr. Integrated Marketing Manager
PrizePicks
Caitlin Schneider
Director of Content
PrizePicks
Henok Kelete
Director of CRM
PrizePicks
Wyatt DeYoung
Director of Marketing
PrizePicks
Chris Richardson
Sr. Director of Game Operations
PrizePicks
Sig Cruz
Director of Gametime Operations
PrizePicks
Nic Montana
Senior Gametime Manager
PrizePicks
Mareze Sumangil
Gametime Support Team Lead
PrizePicks
Leny Marie Cruz
Gametime Support Manager
PrizePicks
Ladeisheeen Magbanua
Gametime Support Team Lead
PrizePicks
Joshua Balindo
Gametime Support Team Lead
PrizePicks
John Will Ocampo
Gametime Support Team Lead
PrizePicks
Ian Marinay
Gametime Transactions Manager
PrizePicks
Clarice Cortes
Gametime Support Team Lead
PrizePicks
Avenyl Concepcion
Gametime Support Supervisor
PrizePicks
Arlan Castillo
Gametime Support Supervisor
PrizePicks
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
