TOURS @ Climate Pledge Arena
The 6th Annual Awards
- Best New Fan Experience
ABOUT THIS ENTRY
TOURS @ Climate Pledge Arena is an expertly guided, immersive, behind-the-scenes journey through the rich story of Climate Pledge Arena, the first International Living Future Institute-certified zero-carbon arena in the world. Climate Pledge Arena understood that the tour is more than an opportunity to show off the Arena; it’s an invitation to join a growing, passionate community of people committed to a regenerative future. Fans explore the most exclusive areas of the Arena like the owner’s suite located at center ice, the Press Bridge, Private Suites and Clubs, Star Dressing Rooms, and a magical walk out to the Arena floor, just like Seattle Kraken players do on game day. The tour embraces a marriage of storytelling and innovation to give visitors a one-of-a-kind immersion into the Climate Pledge Arena story, connecting them to the Arena, its heritage, and its future driving responsible change.
How does this represent “Excellence in Engagement”?
Tours @ Climate Pledge Arena does more than simply inform visitors about their status as the world’s first zero-carbon arena, it serves as an invitation to join a growing, passionate community of people committed to a sustainable, regenerative future. From an original soundtrack that personifies Climate Pledge Arena, to a wrist-worn device that gives tour hosts complete control of the mediated experiences throughout the arena, the new tour embraces a marriage of emotional storytelling and technological innovation to give visitors a one-of-a-kind immersion into the Climate Pledge Arena story, connecting them to the Arena, its heritage, and its future driving responsible change.
Objective
Climate Pledge Arena came to BRC Imagination Arts for help developing a next-generation fan experience that would create new revenue opportunities. Climate Pledge Arena understood that an arena tour is more than an opportunity to show off the Arena; it’s an invitation to experience an emotional journey that leads to loyalty and membership in a growing, passionate community of people committed to a sustainable, regenerative future. How could BRC break through the boilerplate boredom of most arena tours? How could Climate Pledge Arena give fans a taste of game day excitement before they have the opportunity to experience it for real? And how might we reinforce The Climate Pledge goals while delivering an important call to action: Join us!
Strategy & Execution
TOURS @ Climate Pledge Arena tells every guest that a sports arena can be innovative, luxurious, exciting and still be responsible and sustainable. The Arena boasts 100% renewable energy power; a “Rain to Rink” system that harvests water off the roof and turns it into the greenest ice in the National Hockey League; A zero-waste system of composting and recycling. It’s this commitment that supports a tour that showcases an arena built to create memorable moments: epic sports battles featuring the world’s best athletes, and exhilarating musical moments created by the world’s greatest musical acts. Throw in 28,000 square feet of LED, a 25-page custom script, extensive guide training, and you have the makings of a one-of-a-kind unique arena visit. Guests explore exclusive areas of the Arena like the owner’s suite located at center ice, the Press Bridge, Private Suites and Clubs, Star Dressing Rooms, and a magical walk out to the Arena floor, just like Seattle Kraken do on game day. Ultimately, the new tour embraces a marriage of emotional storytelling and technological innovation to give visitors a one-of-a-kind immersion into the Climate Pledge Arena story, connecting them to the Arena, its heritage, and its future driving responsible change.
Organizations
- BRC Imagination Arts
- Climate Pledge Arena
Links
Credits
Brad Shelton
Creative Director, VP
BRC Imagination Arts
Edward Hodge
Creative Director, VP
BRC Imagination Arts
Steven Farnsworth
Project Manager
BRC Imagination Arts
Kat Reinbold
Creative Director
BRC Imagination Arts
Carmel Lewis
Executive Producer, VP
BRC Imagination Arts
Rich Proctor
Writer
BRC Imagination Arts
Stephen Rebori
Office Coordinator
BRC Imagination Arts
Marissa Wayne
Technical Manager
BRC Imagination Arts
Galeit Desiderio
Production Coordinator
BRC Imagination Arts
Emily Cappello
Production Assistant
BRC Imagination Arts
Bryan Nolde
Director of Production
Blue Pixel
Rick McNealy
VP, Creative Director
Blue Pixel
Alex Stevens
President
Blue Pixel
Nick Forro
Senior Vice President, Business Development
Climate Pledge Arena
Agmar Varela
Senior Manager, Hospitality
Climate Pledge Arena
Rosie Selle
VP, Marketing
Climate Pledge Arena
Dave Curry
VP, Technology
Climate Pledge Arena
Jeff Sanderson
Sr. Systems Engineer, Sports & Live Events
Diversified
Matt Glenn
Sound Designer / Co-Owner
EarsUp Sound Design
Nathan Chase
Project Manager
EarsUp Sound Design
Brian Svoboda
Sound Designer
EarsUp Sound Design
Brandon Doll
Client Consultant
Sports and Entertainment Advisors, LLC
Joe Wilbur
Principal
TechMD Inc.
Charlie Blymier
Project Lead
TechMD Inc.
Matt D. Reyes
Project Manager
TechMD Inc.
Mike Matthews
Programming Specialist
TechMD Inc.
Celebrate in NYC
Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.
