Anaheim Ducks Puck Punks A 30 Year Power Play

ABOUT THIS ENTRY

For the Anaheim Ducks and Honda Center's 30th Anniversaries they partnered with punk rock band The Offspring to celebrate all three Orange County institutions through two special events that combined hockey and music to honor their shared impact on local culture. Through collaborative content, merch and activations the collaboration enhanced the fan experience and offered a unique set of in-game experiences.

How does this represent "Excellence in Engagement"?

By creating the NHL's first artist-themed game and integrating The Offspring's essence into every facet of the Ducks' event, the campaign not only captivated fans, but also set a new benchmark for cross-brand collaboration and community engagement. It also found ways to maintain engagement with hockey fans beyond game night and build a part of the fandom that transcended the sport.

Objective

The ambition to create a legendary and memorable 30th anniversary season for the Ducks that celebrated "Hockey Our Way"—a mentality that is grounded in all things unique to Orange County—led to the partnership with The Offspring, the Anaheim Ducks, and Honda Center. The campaign integrated their distinct Orange County legacies into a cohesive celebration that marked all three 30th anniversaries and enhanced the fandom in addition to driving ticket sales.

Strategy & Execution

The strategy was to harness the synergy of The Offspring, the Anaheim Ducks, and Honda Center, integrating their distinct Orange County legacies into a cohesive celebration that built brand affinity.

The band was deeply involved in the project, from crafting beers at Brewery X to collaborating on the poster art, GIFs, and social media stickers. They even starred in content used in the teaser campaign on social media leading up to the events.

On game day, the team's store was transformed into a pop-up record shop selling 25 unique Anaheim Ducks x The Offspring merch items only available to game ticket holders. There were limited edition jerseys, hats, and tees, along with autographed copies of Puck Punks a limited edition Anaheim Ducks x The Offspring vinyl.

There was also "Come Out and Playa," a Mexican Lager-style beer created by Brewery on offer. The Offspring kicked off the evening with a ceremonial "Take Flight" button push and puck drop, were featured in 30 unique jumbotron moments, led a mid-game sing-along, developed an official Ducks goal song, and even curated the in-bowl playlist for the evening. All night long, fans were immersed in cobranded elements, video graphics, and photo opportunities.

Organizations

• OC Sports and Entertainment
• Anaheim Ducks Hockey Club
• The Syndicate

Featured

• The Offspring

Credits

Tracee Larocca
CMO, OC Sports and Entertainment
OC Sports and Entertainment

Merit Tully
CMO, Anaheim Ducks Hockey Club
Anaheim Ducks Hockey Club

Trenten Nielsen
Senior Director, Anaheim Ducks Hockey Club Performance Marketing
Anaheim Ducks Hockey Club

Laura Marttinen
Director, Anaheim Ducks Hockey Club Brand Marketing
Anaheim Ducks Hockey Club

Patrice Speed
VP, Executive Creative Director
OC Sports and Entertainment

Wes Tiongco
Associate Creative Director
OC Sports and Entertainment

Amanda Le
Senior Graphic Designer
OC Sports and Entertainment

Samantha Glanz
Publicist
Anaheim Ducks Hockey Club

Jill Bauer
Senior Director Merchandising
Anaheim Ducks Hockey Club

Peter Uvalle
Director Production & Entertainment
Anaheim Ducks Hockey Club

Gabe Suarez
Manager of Production
Anaheim Ducks Hockey Club

Kevin Montjoy
Associate Video Producer/ Editor
Anaheim Ducks Hockey Club

Martin Victorio
Producer Entertainment & Production
Anaheim Ducks Hockey Club

Scott Fausneaucht
Manager, Entertainment
Anaheim Ducks Hockey Club

Connor Crowley
Motion Graphics Video Producer
Anaheim Ducks Hockey Club

Sarah Manese
Assistant Manager Entertainment & Production
Anaheim Ducks Hockey Club

Matthew Lindblad
Senior Content Producer
OC Sports and Entertainment

Sanh Tran
Video Editor
OC Sports and Entertainment

Adam Brady
Director Publications & Digital Content
Anaheim Ducks Hockey Club

Tyler Pistoia
Digital Content Producer
Anaheim Ducks Hockey Club

Jon Landman
Managing Partner & CEO
The Syndicate

Graham Rothenberg
President & General Manager
The Syndicate

Amy Tremmel Tremmel
SVP, Marketing & Events
The Syndicate

Jake Wagner
Senior Manager, Music Supervision
The Syndicate

Max Falvey
Senior Manager, Marketing & Events
The Syndicate

Sami Miller
Account Manager
The Syndicate

Jennifer Arnoldt
VP Marketing OCVIBE
OC Sports and Entertainment

Kishore Ramlagan
Director of Marketing Honda Center & OCVIBE Venues
OC Sports and Entertainment

Erika Muir
Director Media & Communications
OC Sports and Entertainment