Anyone Can Be An Influencer
The 7th Annual Awards
- Best Sports Betting Content
ABOUT THIS ENTRY
WagerWire is revolutionizing sports betting content by creating and highlighting an entirely new experience for bettors: what happens after they place their bets. WagerWire is not just engaging fans and providing tools to help bettors maximize their bets as held assets, WagerWire is elevating bettors, turning their bets into viral moments that capture the attention of the sports world. In the process, WagerWire has created a space where anyone can be an influencer.
How does this represent "Excellence in Engagement"?
WagerWire has created and pioneered an entirely new category of fan engagement, life after the bet. The world of sports betting is entirely focused on the bettors' actions before a bet is placed. Never before has a platform and community focused on the education, discussion and action surrounding what someone should do after the bet is placed. This is true consumer advocacy. Users are leveraging WagerWire’s tools (Bet Value Calculator and Bet Value Graph) to unlock the true value of their held asset, while leveraging WagerWire’s built in and engaged community to help them make the smartest financial decision. WagerWire is the only platform to promote this community-based content and thinking, truly empowering its audience to challenge the current standard of thinking surrounding betting. Users are communicating with each other via the WagerWire social platform, sharing their stories and ideas, while becoming savvier and literate in protecting their new assets, much like how the financial markets discuss and trade stocks. WagerWire’s “life after the bet” platform has ushered in a new era of sports betting evolution by letting the bettor, not the sportsbook, control the lifecycle of the bet.
Objective
In today’s media landscape, sports fans don’t want to just watch a game. They want to be in on the action. And nothing brings fans deeper into the action than a bet that captures the excitement of the moment.
WagerWire flipped the traditional notion of sports betting on its head – that once a bettor places their bet, all there is left to do is sit back and watch. Not in WagerWire’s world. Once a bettor has a bet in their wallet, that’s when the excitement begins, because they have control over what happens next. Hold it, sell part of it, sell all of it. WagerWire is the vehicle for all of that as well as creating the true excitement of that moment with their content.
Just ask Martwon Weaver, Wayne Shelton, and Calvin Smith — three everyday bettors whose wagers turned into national headlines, covered by ESPN, the New York Post and other key media in the betting world. Their bets weren’t just slips; they were stories, and the WagerWire platform is built to amplify these stories which wo
Strategy & Execution
Sports fans live on social media, and betting content must meet them there. WagerWire’s content strategy combined real-time engagement, storytelling, and viral amplification, making sports bettors part of the conversation. With its carefully cultivated community, anyone could become an influencer and enjoy their 15 minutes of fame.
When Weaver, Shelton, and Smith placed their bets, they synced them to WagerWire’s app. As their bet slips gained traction, WagerWire leveraged this momentum. The brand magnified their stories on social media through live updates, memes, and in-depth threads, igniting conversations beyond the betting world.
WagerWire facilitated media appearances — Weaver spoke to the New York Post, Shelton was interviewed by ESPN, and Smith was featured on Bleacher Report Bets. This attention gave each bettor a platform. Weaver shared how a work-related accident left him needing a new truck to return to work, Shelton was a single father, and Smith had a spouse facing mounting medical expenses. By giving these bettors a chance to capitalize on their valuable bets before potentially losing, WagerWire changed lives.
Their stories and bet slips went viral, attracting life-changing offers for their bets. This visibility, powered by WagerWire, brought their stories to life and created real financial opportunities.
Organizations
- WagerWire
Links
Credits
Zach Doctor
Co-Founder and CEO
WagerWire
Travis Geiger
Co-Founder and CXO
WagerWire
Guy Dotan
Co-Founder and COO
WagerWire
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
