ATL Streets: Atlanta Falcons 2024 Schedule Release
The 7th Annual Awards
- Best Use of Animation or Motion Graphics
ABOUT THIS ENTRY
NFL Schedule Release is the content team's version of the Super Bowl. Each team vies for the headlines, the share of the internet, the post-mortem rankings. The Falcons and the NFL were challenged with integrating the upcoming slate of games in a way that would engage fans, create conversation and "win the internet". The Falcons tapped into the nostalgic video game NFL Street and ATL Streets was born.
How does this represent "Excellence in Engagement"?
The video garnered over 6M views across social platforms and created excellent conversation around the memory of NFL Street. Sporting News referred to the video as a “must-watch”
Objective
NFL Schedule Release is the content team's version of the Super Bowl. Each May, release concepts vie for the headlines, share of the internet and post-mortem rankings.
Each year, the Falcons and NFL bring a new challenge on how to integrate the upcoming slate of games in a way that will engage fans, create conversation and "win the internet". The task is a significant one. It takes many months of planning, many hands on deck, all working in the background to make any level of project come to life.
Strategy & Execution
When nostalgia meets NFL Schedule release: NFL Street. In partnership with Project XIV, the Atlanta Falcons brought back the adorned video game in a way that made waves in the NFL and on the internet.
Project XIV had a proven track record of working with sports conglomerates and teams alike and jumped in headfirst with the Falcons Schedule Release Task Force. Led by the Falcons’ Social Media Team, the group took on the challenge of weaving 18 games and 15 teams into a compelling and engaging video.
Over the course of three-plus months, the task force met weekly, refining their approach and adapting in real-time. Then, just 24 hours before the 2024 NFL schedule was made public, they sprang into action—delivering what became one of the most acclaimed schedule release videos in recent memory.
Our goals for this project included the following:
-Create discussion around the Falcons’ matchups
-Resonate with the internet
-Drive earned media
-Be sharable and watchable
Technology used: Unreal Engine 5, Cinema 4D, Substance Painter, Marvelous Designer, Zbrush, 3ds Max, Maya, Blender, Rizom, Adobe Creative Suite, and many rounds of motion capture content
Organizations
- Atlanta Falcons
Links
Featured
- Bijan Robinson
- Jessie Bates III
- Ludacris
- Kyle Pitts
- Kirk Cousins
- Big Dom
- Tyler Allgeier
- Odell Beckham Jr.
- Trey Songz
- Michael Vick
- Deion Sanders
- Younghoe Koo
- Usher
Credits
Ryan Delgado
Director, Social and Influencer
Atlanta Falcons
Larry Luk
Senior Creative Director
Atlanta Falcons
Jackson Sipes
Design Manager
Atlanta Falcons
Jack Ozmer
Sr. Graphic Designer
Atlanta Falcons
Abigail Jackson Jackson
Graphic Designer
Atlanta Falcons
Josh Kluchka
Creative Operations Manager
Atlanta Falcons
Scott Kegley
Vice President, Digital & Production
Atlanta Falcons
Shannon Joyner
Vice President, Marketing
Atlanta Falcons
Elisia Landis
Digital Manager
Atlanta Falcons
Morgan Cowen
Sr. Manager, Brand & Digital Partnerships
Atlanta Falcons
Ed Cahill
Senior Director of Brand Partnerships
Atlanta Falcons
Antek Karbowiak
Project XIV Ltd.
Ellis Blake
Project XIV Ltd.
Jeon Young Han
Project XIV Ltd.
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