--- title: Atlanta Falcons Throwback Package | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/eGvknALl-KlgnkfZuN9-file.png --- Atlanta Falcons Throwback Package | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Atlanta Falcons Throwback Package [Atlanta Falcons](https://www.atlantafalcons.com/) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/eGvknALl-KlgnkfZuN9-file.png?width=1920&height=1080&name=eGvknALl-KlgnkfZuN9-file.png) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fatlanta-falcons-throwback-package-1) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fatlanta-falcons-throwback-package-1&text=Atlanta+Falcons+Throwback+Package+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fatlanta-falcons-throwback-package-1) ABOUT THIS ENTRY Atlanta Falcons Throwback Design Campaign is a multi-faceted, annual campaign that is centered on the 1966 Falcons Throwback Uniform that the team still wears today. From the design on the field to the halo board, and even giveaway flags, we wanted fans to feel immersed in the throwback experience. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/eGvknALl-KlgnkfZuN9-file.png?width=1920&height=1080&name=eGvknALl-KlgnkfZuN9-file.png) How does this represent "Excellence in Engagement"? This far-reaching design approach left no stone unturned in our effort to engage fans, setting a new standard for captivating an audience. We created authenticity and energy that represents Atlanta, its team, and the fanbase that we can continue to build on for years to come. We will continue to be leaders in the throwback design space and hope that our ideas inspire other teams to lean into their rich history and historically-accurate design movements. Objective In 2024, the Atlanta Falcons wore their 1966 Throwback uniforms for three home games at Mercedes-Benz Stadium; two games were against division rivals, and one was nationally broadcasted on Thursday Night Football. Our objective was to flank these fan-favorite uniforms with a holistic, and historically-accurate design ecosystem that allowed fans to feel immersed in the celebratory details. Strategy & Execution Modern Atlanta Falcons fans are a diverse group, with pride in both their team and city’s rich history. They have a nostalgic connection to the team’s 1966 throwback uniform. Throughout every game week, we turned back the clock on everything from the team’s social avatar, graphic package, in-stadium production, field design, out of home advertisements, and even released a custom throwback retail collection; which were inspired by our notion to authentically represent the era. Although historical accuracy was our guiding principle, we challenged ourselves to discern what would appeal to the modern NFL fan. With that in mind, we launched an all-encompassing package that was accurate to Falcons history, and paid homage to the design language and trends that were popular in the 1960s. We created period-specific art to place on popular modern retail silhouettes. Our fans are an important part of the team’s story, so they deserve to feel included when celebrating the Falcons’ history. Whether it’s sporting items from the 66’ collection, interacting with the designs on social media,or waving a retro flag while watching the 2024 team compete on the inaugural Falcons field design, we spared no detail in giving our fans an authentic complementary experience. ** Nominations ** - Best Graphic Design **Organizations** - Atlanta Falcons **Links** - [  Website ](https://www.atlantafalcons.com/) **Credits** **[ Larry Luk](https://www.atlantafalcons.com/) ** Senior Creative Director Atlanta Falcons **[ Jackson Sipes](https://www.atlantafalcons.com/) ** Creative Design Manager Atlanta Falcons **[ Jack Ozmer](https://www.atlantafalcons.com/) ** Senior Graphic Designer Atlanta Falcons **[ Abigail Jackson](https://www.atlantafalcons.com/) ** Graphic Designer Atlanta Falcons **[ Josh Kluchka](https://www.atlantafalcons.com/) ** Creative Operations Manager Atlanta Falcons **[ Tucker Brooks](https://www.atlantafalcons.com/) ** Associate Creative Director Atlanta Falcons **[ Laramie Diestlekamp](https://www.atlantafalcons.com/) ** Graphic Designer Atlanta Falcons **[ Grace Eberhard](https://www.atlantafalcons.com/) ** Graphic Designer Atlanta Falcons **[ Shannon Joyner](https://www.atlantafalcons.com/) ** Vice President, Brand Marketing Atlanta Falcons **[ Parker McGlone](https://www.atlantafalcons.com/) ** Senior Manager, MBS Turf and Grounds Atlanta Falcons **[ Greg Beadles](https://www.atlantafalcons.com/) ** President, Atlanta Falcons Atlanta Falcons **[ Jay Bendlin](https://www.atlantafalcons.com/) ** Team Photographer, Atlanta Falcons Atlanta Falcons **[ Shanna Lockwood](https://www.atlantafalcons.com/) ** Photography Manager, Atlanta Falcons Atlanta Falcons **[ Brandon Magnus](https://www.atlantafalcons.com/) ** Senior Manager, Photography and Digital Asset Management Atlanta Falcons **[ Taylor McLaughlin](https://www.atlantafalcons.com/) ** Photo Editor and Digital Asset Coordinator Atlanta Falcons **[ Emily Hendrix](https://www.atlantafalcons.com/) ** Digital Asset Manager Atlanta Falcons **[ Nisha Schmitt](https://www.atlantafalcons.com/) ** Senior Director, Retail Atlanta Falcons **[ Tatiana Logreira](https://www.atlantafalcons.com/) ** Retail Operations Specialists Atlanta Falcons **[ Caroline Via](https://www.atlantafalcons.com/) ** Retail Operations Coordinator Atlanta Falcons **[ Ryan Delgado](https://www.atlantafalcons.com/) ** Director, Social and Influencer Atlanta Falcons **[ Jackie Kinney](https://www.atlantafalcons.com/) ** Social Media Manager Atlanta Falcons **[ Emilie Leveille](https://www.atlantafalcons.com/) ** Senior Communications and Media Relations Specialist Atlanta Falcons **[ Kabrione Cummings](https://www.atlantafalcons.com/) ** Senior Manager, Experiential Marketing Atlanta Falcons **[ Daquan Sims](https://www.atlantafalcons.com/) ** Lead Animator and Motion Graphics Manager Atlanta Falcons **[ Julia Chongarlides](https://www.atlantafalcons.com/) ** Senior Director & Executive Producer, Stadium Production Atlanta Falcons **[ Taylor Thorne](https://www.atlantafalcons.com/) ** Senior Motion Graphic Designer Atlanta Falcons **[ Ryan Little](https://www.atlantafalcons.com/) ** Senior Motion Graphics Designer Atlanta Falcons **[ Morgan Cowen](https://www.atlantafalcons.com/) ** Senior Manager, Brand & Digital Partnerships Atlanta Falcons **[ Laura Lanier](https://www.atlantafalcons.com/) ** Senior Manager, Marketing Atlanta Falcons **[ Scott Kegley](https://www.atlantafalcons.com/) ** Vice President, Digital and Productions Atlanta Falcons #### INSPIRED TO ENTER WORK? 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