Caps Red Line: Cap for a Day

ABOUT THIS ENTRY

Caps Red Line had the opportunity to follow along Kalen Anderson, a 16-year-old cancer survivor and Capitals fan. Make-A-Wish granted Kalen’s dream of getting to be a part of the Washington Capitals, skating along her favorite player T.J. Oshie, and being honored at the annual Hockey Fights Cancer game.

How does this represent "Excellence in Engagement"?

Kalen’s Make-A-Wish story with the Washington Capitals sets the bar in terms of thinking about the type of content to highlight coming from a professional sports organization. Although the elite athletes are known for their sports skills, they are also role models for the community. It is important to showcase all areas of the players' personalities and interests so as to encourage the next generation of athletes to think beyond the game, and what they want their legacy to be off the ice (or field, or court).

Objective

Caps Red Line gives fans a glimpse at the best on and off the ice stories surrounding the Washington Capitals. Caps Red Line had the opportunity to follow along Kalen Anderson, a 16-year-old cancer survivor and Capitals fan. Make-A-Wish granted Kalen’s dream of getting to be a part of the Washington Capitals, skating along her favorite player T.J. Oshie, and being honored at the annual Hockey Fights Cancer game. CRL gives fans behind-the-scenes access to the players they know and love as they help put some good into the world one wish or act of kindness at a time.

Strategy & Execution

By following Capitals players as they show compassion and go the extra mile to put a smile on their fans’ faces, Caps Red Line humanizes elite professional athletes. This gives fans the opportunity to become more invested in both the players and the causes/organizations that they support. For example, other die-hard T.J. Oshie fans may see his work in helping Kalen with Make-A-Wish and be inspired to donate or get involved. This has a ripple effect outward of positivity and changes for good.

Conversely, those that may have also been affected by cancer or had a Make-A-Wish experience may feel a special connection to a player that helped support an organization close to their heart.

Organizations

• Monumental Sports and Entertainment

Links

•   Website

Credits

Jim Kowats
Executive Producer
Monumental Sports and Entertainment

David Konschnik
Series Producer
Monumental Sports and Entertainment

Meredith Nutting
Producer
Monumental Sports and Entertainment

Joseph Kirchner
Editor
Monumental Sports and Entertainment

Anne Marie Huntington
Associate Producer
Monumental Sports and Entertainment

Catherine Allocco
Associate Producer
Monumental Sports and Entertainment

Patrick Stump
Assistant Editor
Monumental Sports and Entertainment

Brett Wiley
Director of Photography
Monumental Sports and Entertainment

Alexa Landestoy
Host
Monumental Sports and Entertainment

Stephanie De Lancey
Field Producer
Monumental Sports and Entertainment

Aimée Brillhart
Vice President, Production
Monumental Sports and Entertainment

Greg Breazeale
Audio Technician
Monumental Sports and Entertainment

Spencer Smith
Audio Technician
Monumental Sports and Entertainment

Alex Diamond
Camera Operator
Monumental Sports and Entertainment

Zachary Jamieson
Camera Operator
Monumental Sports and Entertainment

Mansa Johnson
Camera Operator
Monumental Sports and Entertainment

Cameron Reeve
Camera Operator
Monumental Sports and Entertainment

Jeff Ricker
Camera Operator
Monumental Sports and Entertainment

Amy Boyce
Director of Production
Monumental Sports and Entertainment

Scott Silberstein
Sr. Media Manager
Monumental Sports and Entertainment

Delaney Murtaugh
Sr. Manager of Creative Operations
Monumental Sports and Entertainment

Amina Ragheb
Post Production Coordinator
Monumental Sports and Entertainment

Patrick Hare
Production Manager
Monumental Sports and Entertainment

Alexandra Kreger
Production Manager
Monumental Sports and Entertainment