Caps Top 50
The 7th Annual Awards
- Best Short-Form Video
ABOUT THIS ENTRY
The Washington Capitals' 50th anniversary content takes a heartwarming journey through the franchise's rich history. The content includes archival footage, interviews with alum, and stories never before heard through the team's incredible history.
How does this represent "Excellence in Engagement"?
The Caps 50th Campaign invites fans to remember their favorite team or to join an incredible fandom. By inviting fans to share their memories we ensured they felt engaged and a part of this exciting campaign. Through interviews with key individuals and archival footage we were able to tell new stories and bring new perspective to the history of the organization.
Objective
The Capitals have an incredible 50 year history - with this content we aimed to introduce new fans to the storied history, and to allow long time fans to relive their best memories with the team. We wanted to find new and creative ways to showcase the team's history and provide new perspectives to that history.
Strategy & Execution
We divided up our history into five key eras and created unique looks representative of each era. The Pioneers, Coming of Age, Dot.Com Era, Rock the Red and the Stanley Cup All Caps era. The goal was to connect our old fans with their memories and teach our newer fans about our history - a history that almost ended in the team folding altogether. It's easy to talk about the Caps now when we have the Ovechkin/Gretzky chase but we wanted to share the story of how we got here. We encouraged players, coaches, management, staff and fans to share personal stories and approached the interviews in a conversational, relaxed way. The result is an all you can eat nostalgia buffet - from the dark days to our glory days.
Organizations
- Monumental Sports and Entertainment
Links
Credits
Jim Kowats
Senior Vice President and Executive Producer
Monumental Sports and Entertainment
Aimée Brillhart
Vice President and Producer
Monumental Sports and Entertainment
John Jones
Producer
Monumental Sports and Entertainment
Tim Libeau
Senior Supervising Editor
Monumental Sports and Entertainment
Alex Dollins
Editor
Monumental Sports and Entertainment
Joey Rossetti
Editor
Monumental Sports and Entertainment
Robert Clarke
Senior Editor
Monumental Sports and Entertainment
Brett Wiley
Director of Photography
Monumental Sports and Entertainment
Jim Ball
Director of Photograph
Monumental Sports and Entertainment
Jeff Ricker
Director of Photography
Monumental Sports and Entertainment
Alex Diamond
Director of Photography
Monumental Sports and Entertainment
Zachary Jamieson
Director of Photography
Monumental Sports and Entertainment
Stephanie De Lancey
Producer
Monumental Sports and Entertainment
Amy Boyce
Director of Production
Monumental Sports and Entertainment
Alexandra Kreger
Production Manager
Monumental Sports and Entertainment
Tucker Stuntz
Senior Assistant Editor
Monumental Sports and Entertainment
Georgia Micheals
Assistant Editor
Monumental Sports and Entertainment
Tom Roseski
Director of Animation
Monumental Sports and Entertainment
Maggie Wenz
Archivist
Monumental Sports and Entertainment
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
