Club Shay Shay
The 7th Annual Awards
- Best Podcast
- Excellence in Black Storytelling
ABOUT THIS ENTRY
Football icon and host Shannon Sharpe breaks new ground and expands his legacy off the field in his podcast Club Shay Shay. Headed by one of the greatest tight ends of all time, Club Shay Shay isn't just a podcast; it's a dynamic hub where the worlds of sports, entertainment, and celebrity intersect, creating content that goes beyond the traditional boundaries of sports media. The show brings on guests from different sectors of entertainment to expand its reach far beyond its initial scope, touching millions of viewers across multiple platforms and demographics.
How does this represent "Excellence in Engagement"?
The impact of Club Shay Shay extends far beyond traditional sports media boundaries, and a large part of the team’s viral strategy benefits from A-list celebrity guests. But the celebrity roster does more than just amplify reach— it creates engaging, compelling content that captivates more than just sports fans, enabling Club Shay Shay to become a cultural touchstone that sets new benchmarks for fan engagement and content creation in the digital age. Millions tune into Club Shay Shay’s content across the show’s digital footprint. Perhaps most notably, the show's interview with Katt Williams shattered records, becoming YouTube's most-watched interview with over 86 million views.
Objective
What truly sets Club Shay Shay apart is its ability to go deep with guests from all corners of entertainment and culture across a breadth of topics. Whether exploring an athlete’s journey, hearing about the intricacies of the entertainment industry insights, or dissecting social issues, the show consistently delivers premier content that resonates with listeners of all kinds. Sharpe’s interviewing style, which combines his sports expertise with natural wit and genuine curiosity, creates an atmosphere where conversations flow naturally and often lead to headline-making moments.
Strategy & Execution
Through strategic guest selection, Club Shay Shay accesses several different audiences– from fans of longtime sports legends to top music artists. The show regularly features an impressive array of guests, including sports legends like Magic Johnson and Ric Flair, entertainment icons such as Fat Joe and Usher, and even political figures like former Vice President Kamala Harris. Already known as one of the NFL’s biggest personalities, Sharpe has proven himself as an expert interviewer, which has been central to the show’s success.
The show's production team has masterfully adapted to the needs of the modern sports fan, giving them the long-form, casual episodes they crave while also maintaining excitement around the show across platforms. By creating viral-ready content snippets and distributing them across social media platforms, Club Shay Shay maintains a constant presence in the digital conversation. This approach has proven particularly effective in reaching younger audiences and expanding the show's influence beyond traditional sports media channels.
Organizations
- Shay Shay Media
- The Volume
Links
Featured
- Shannon Sharpe
Credits
CJ Dear
Executive Producer
PinkDear LLC
Heather Pink
Producer
PinkDear LLC
Alisa Harrison
Head of Production
The Volume
Dave Hettrick
Guest Booker
Silver Tribe Media
Brendan Kaminsky
Guest Booker
N/A
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
