--- title: Detroit Lions Uniform Launch | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/pbaEPpox-neXTHsyoxm-file.jpg --- Detroit Lions Uniform Launch | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Detroit Lions Uniform Launch [Detroit Lions](https://www.detroitlions.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fdetroit-lions-uniform-launch) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fdetroit-lions-uniform-launch&text=Detroit+Lions+Uniform+Launch+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fdetroit-lions-uniform-launch) ABOUT THIS ENTRY The Detroit Lions launched a new set uniforms for the 2024 season on April 18, 2024. We wanted to give our fans an exclusive look at our new uniforms for the 2024 season. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/pbaEPpox-neXTHsyoxm-file.jpg?width=1920&height=1080&name=pbaEPpox-neXTHsyoxm-file.jpg) How does this represent "Excellence in Engagement"? Our launch was much more than a social contents. This campaign was thoughtfully crafted to go live around a global event in our own backyard: the NFL Draft. When the new uniforms were leaked, we had video to combat it. When we shared publically, it coincided with a live event reveal for our season ticket members. We also had product in stores for fan to purchase, and we made sure we had a footprint downtown as NFL fans flocked to our city for the draft. Objective With the recent success of the organization, we wanted to take inspiration from yesterday's legends and hand it off to todays roster. Reestablish the Honolulu Blue by working with Nike to adopt a richer tone of the unique color that harkens back to an earlier era. True silver was also something that we wanted to make its way back into the uniform. We also listened to the players desire to bring back a black alternate option that embodied a new era of grit, attitude, and set to tackle the black and blue division. Strategy & Execution The new uniforms come following the success of the Lions 2023 season and convey a combination of the team's modern era and the legacy of a historic franchise. Inspired in part by Ford's reimagination of the Bronco, the SUV served as a muse for the team in taking a classic look and creating a sharper interpretation for the modern era. You'll notice references to the motor ciry and the assembly line in the reveal and on the media day set. We teamed up with Nike Design on our new primary jersey to create a fresh take of the uniforms worn by the early 90s teams. The striping across various pieces of the uniform were also inspired by the sleek design commonly seen on the iconic Mustang. Rooted in Detroit, the uniforms draw the connection between the team and the hardworking, passionate community the Lions represent. ** 2x Nominations ** - Best Advertisement: 61 Sec and Over - Best Launch Campaign **Organizations** - Detroit Lions - HeyFans.TV - 4Wall Entertainment - Display Group - KLA **Links** - [  Website ](https://uniforms.detroitlions.com/) **Featured** - Aidan Hutchinson - Jared Goff - Amon-Ra St. Brown - Alim McNeill - Penei Sewell **Credits** **[ Jeremy Smoker](https://www.linkedin.com/in/jeremysmoker/) ** Executive Director of Content & Production Detroit Lions **[ Ashley Strauss](https://www.linkedin.com/in/ashleystrauss1/) ** Creative Director Detroit Lions **[ Jeff Nguyen](https://www.linkedin.com/in/jeff-nguyen-27a50616/) ** Team Photographer and Assistant Creative Director Detroit Lions **[ Dominic Veurink](https://www.linkedin.com/in/dom-veurink/) ** Lead Designer Detroit Lions **[ Katie Quinlin](https://www.linkedin.com/in/katie-quinlan/) ** Graphic Design Coordinator Detroit Lions **[ Josh Mandujano](https://www.linkedin.com/in/josh-mandujano-346a16159/) ** Graphic Design Coordinator Detroit Lions **[ Devon Doxey](https://www.linkedin.com/in/devon-doxey-709b64b3/) ** Director of Content Production Detroit Lions **[ Neil Larson](https://www.linkedin.com/in/neil-larson-02508470/) ** Production Manager Detroit Lions **[ Stuart Zaas](https://www.linkedin.com/in/stuart-zaas-170aa3191/) ** Director of Digital Media Detroit Lions **[ Todd Marcy](https://www.linkedin.com/in/todd-marcy-22b6515/) ** Senior Director of Digital Operations Detroit Lions **[ Derek Heitman](https://www.linkedin.com/in/derekheitman/) ** Senior Producer & Live Production Coordinator Detroit Lions **[ Maxwell Hahn](https://www.linkedin.com/in/maxwellhahn/) ** Senior Producer Detroit Lions **[ Erin Gibson](https://www.linkedin.com/in/erin-gibson-248a05245/) ** Producer Detroit Lions **[ Ryan McPhail](https://www.linkedin.com/in/ryan-mcphail-8729884b/) ** Senior Producer Detroit Lions **[ Andrew Frey](https://www.linkedin.com/in/andrewfrey1/) ** Director of Marketing Events Detroit Lions **[ Samantha Barney](https://www.linkedin.com/in/samantha-barney-76667b11b/) ** Senior Director of Marketing Detroit Lions **[ Emily Griffin](https://www.linkedin.com/in/emilygriffinlions/) ** SVP, Marketing and Brand Detroit Lions **[ Anna Dabaldo](https://www.linkedin.com/in/anna-dabaldo/) ** Marketing Manager Detroit Lions **[ Juliana Ferrandino](https://www.linkedin.com/in/juliana-ferrandino/) ** Executive Assistant Detroit Lions **[ Jess Shlenon](https://www.linkedin.com/in/jessica-shlemon-ba511546/) ** Manager, Game & Event Production Detroit Lions **[ Matt Kaminski](https://www.linkedin.com/in/matthewpkaminski/) ** Game & Event Presentation Manager Detroit Lions **[ Ed Clark](https://www.linkedin.com/in/ersclark/) ** Director of Production & Broadcast Operations Detroit Lions **[ Ben Morgan](https://www.linkedin.com/in/benjamin-morgan-498b08156/) ** Game & Event Production Coordinator Detroit Lions **[ Deshon Davis](https://www.linkedin.com/in/deshon-davis/) ** Game & Event Production Coordinator Detroit Lions **[ Lauren Harper](https://www.linkedin.com/in/lauren-harper-0a847510/) ** Social Media Manager Detroit Lions **[ Tyrik Hutchinson-Junior](https://www.linkedin.com/in/tyrik-hutchinson-junior/) ** Social Media Coordinator Detroit Lions **[ Hugo Bolanos](https://www.linkedin.com/in/hugo-bolanos-759193129/) ** Social Media Content Producer Detroit Lions **[ Joe Leahy](https://www.linkedin.com/in/joeleahy/) ** Vice President of Live Events 4Wall **[ John Gazette](https://www.linkedin.com/in/john-gazette-48631343/) ** Director of Audio Visual Productions KLA #### INSPIRED TO ENTER WORK? 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