Everyone Watches Women’s Sports - TOGETHXR
The 7th Annual Awards
- Best Global Campaign
ABOUT THIS ENTRY
TOGETHXR is the trailblazing media and commerce company behind the “Everyone Watches Women’s Sports” slogan. More than a slogan on a shirt – it’s a tangible symbol of the global energy around women’s sports. From marquee athletes and celebrities donning TOGETHXR’s apparel to former President Joe Biden incorporating the tagline into official White House remarks, TOGETHXR boldly states the undeniable truth: Everyone Watches Women’s Sports. TOGETHXR’s trademarked slogan is filling a void for women’s sports fans. The New York Times designated TOGETHXR’s iconic shirts as “the unofficial uniform for a breakthrough moment for women’s basketball.” The shirts have appeared at major women’s sporting events and championships. The mantra was even translated into French for the Paris 2024 Olympic Games. In 2024, TOGETHXR generated more than $6 million in revenue from shirts, hoodies, and tote bags, with 20,000 sold in three-days at the end of the NCAA Women’s College Basketball Tournament.
How does this represent "Excellence in Engagement"?
The Everyone Watches Women’s Sports campaign set a new standard for Excellence in Engagement by turning a statement into a movement. It empowered fans with a bold message, viral social moments, and real-world activations, from limited-edition product drops to global impact. Athletes, media, and everyday fans organically amplified the campaign, proving that women’s sports fandom is mainstream, profitable, and growing. By seamlessly blending culture, community, and commerce, this work challenges brands and media to rethink how they invest in women’s sports. More than a marketing slogan, or campaign narrative. This is the beginning of a cultural shift—one that fans have fully embraced.
Objective
It's not that women's sports have been behind, it's that culture is finally catching up. TOGETHXR was built to fill in the white space of a male-donimated industry, and now women athletes are receiving rightful investment and visibility, it’s been incumbent on us to meet the moment and scale. Our team has delivered. We have the fastest growing women’s sports brand on social, we’ve nearly tripled our revenue year over year, and we launched a unifying product that’s become the new tagline for women’s sports. We move at the speed of culture. As a result of our incredible team’s hard and mission-driven work, we are on a mission to be the most influential brand in women’s sports, and its most powerful broker.
TOGETHXR is a women’s sports media company at the intersection of culture, sport, and lifestyle. Built for an audience of Gen-Z and young millennial women, but welcoming to all, TOGETHXR is a platform that always provides authentic storytelling featuring women’s sports game-changers, culture shapers, and barrier-breakers.
As the most influential and fastest growing company in women’s sports, TOGETHXR’s focus on rich storytelling and inclusion fosters an authentic and engaged community of athletes, sports fans, and culture enthusiasts alike.
Strategy & Execution
TOGETHXR designed and executed this campaign with a multi-layered approach, blending cultural relevance, digital-first storytelling, and community-driven engagement to maximize impact.
We anchored the campaign in a simple but powerful truth: women’s sports are thriving, and fans are already watching. Rather than positioning the movement as aspirational, we leaned into the reality of record-breaking viewership, rising attendance, and growing demand for representation.
We partnered with athletes, creators, and media personalities who genuinely champion women’s sports, ensuring organic amplification.
We focused on major sports moments—such as the NCAA Tournament and WNBA season—to reinforce the campaign message when fan engagement was at its peak.
We strategically placed the Everyone Watches Women’s Sports gear in the hands of key athletes, sports journalists, and cultural figures who wore and promoted it authentically.
We launched limited-edition releases and surprise restocks to generate excitement and urgency.
We elevated fan focused UGC via our social and digital platforms.
We partnered with 64+ sports bars nationwide to pledge guaranteed women’s sports coverage, ensuring fans had real-world spaces to gather and watch games.
By meeting fans where they already are—both online and in physical sports spaces—we transformed Everyone Watches Women’s Sports from a campaign into a movement.
Organizations
- TOGETHXR
Links
Featured
- Alex Morgan
- Chloe Kim
- Jessica Robertson
- Simone Manuel
- Sue Bird
- Steph Curry
- Serena Williams
- Aubrey Plaza
- Jason Sudeikis
Credits
Jessica Robertson
Co-Founder & Chief Content Officer
TOGETHXR
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
