Golden Fans
The 7th Annual Awards
- Best Social Media Campaign
ABOUT THIS ENTRY
Brazilians demonstrate a unique ability to unite virtually, transcending regional and cultural differences for common goals. This capacity for online mobilisation reflects not only a sense of community but also the collective strength of Brazilians in decisive moments.
We are strong on social media, but we can go even further. Before Paris 2024, only the USA Committee had more Instagram followers than @timebrasil.
But not this time. This symbolic medal will be ours, from our supporters. It’s time to come together once again in the true Olympic spirit.
How does this represent "Excellence in Engagement"?
Even though we are not the country at the top of the medal table, we managed to engage our fans on social media, making us the most-followed committee in the world. This brings great relevance and opportunities to increase the visibility of sports and athletes in the country.
Objective
Being the Olympic committee with the highest number of Instagram followers, surpassing the USA, thar is a power in the Olympic Games
Strategy & Execution
We created a movement for our fans to win Brazil's first medal at the Games: the most followed Olympic Committee on Instagram and the most engaged fanbase on social media. This way, we start ahead of everyone with the support that only Brazilians can provide.
The #TorcidaDeOuro kickoff was on August 16th as part of a strategy to mark the 10-day countdown to Paris 2024. To match Brazilians' spontaneous DNA, the movement originated from messages by influencers, athletes, and former athletes who accepted the invitation to be our spokespersons. It also received support from the media, boosting results even before the start of the Olympic Games.
Organizations
- Brazilian Olympic Committee
Credits
Raquel Ercolin
Account Manager
End To End
Bruno Brum
CMO
End To End
Danielle Vilhena
Director of Projects and Operations
End to End
Wagner Leitzke
Head of Digital
End to End
Ana Clara Campos
Content Manager
End to End
Felipe Machado
Content Coordinator
End to End
Alexandre Mota
Creative Director
End to End
Rodrigo Azevedo
Creative Director
End to End
Caue Issa
Planner
End to End
Gabriel Rabisco
Copywriter
End to End
Eduardo Madruga
Social Media
End to End
Henrique Santana
Social Media
End to End
Joyce Ferreira
Social Media
End to End
Giuseppe Cavalcanti
Art Director
End to End
Matteus Ribeiro
Art Director
End to End
Arthur Costa
Art Director
End to End
Celso Messias
Motion
End to End
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
