HawksAF
The 7th Annual Awards
- Best New Podcast
ABOUT THIS ENTRY
This year, the Atlanta Hawks launched the HawksAF podcast with D.C. Young Fly. This groundbreaking, culturally relevant podcast garnered impressive results and widespread acclaim across all social platforms.
How does this represent "Excellence in Engagement"?
The "HawksAF" podcast set a benchmark for fan engagement and ticket sales. Set at a Hawks game it, it sells the game without selling the game. It sells the culture, celebrity and culture of being at a Hawks game without talking about wins and losses.
Objective
"HawkAF" isn’t just another podcast—it’s a bold venture designed to engage Hawks fans like never before. From day one, the goal was simple: create something unique that resonates with the culture of Atlanta speaks to the moment, and keeps listeners coming back for more.
We’re all about blending sharp insights, raw conversations, and a vibe that’s unapologetically dope. It's more than just entertainment; it’s a space where fans connect, ideas collide, and every episode leaves you feeling plugged into the heartbeat of what's real and relevant about the ATL. "HawkAF" is where sports passion meets the mic—tuned in, turned up, and totally Atlanta.
Strategy & Execution
We took the attitude of "What do people talk about courtside at a Hawks game?". They would be talking at a high level about sports, culture and Atlanta."
Organizations
- Atlanta Hawks
Links
Featured
- J.I.D.
- Mariah the Scientist
- Joe Johnson
- Khujo (Goodie Mod)
- Will Packer
- Jeff Teague
- D.C. Young Fly
Credits
Matt Bunting
SVP & Executive Director, Hawks Studios
Atlanta Hawks
Narcis Alikhani
SVP, Marketing
Atlanta Hawks
D.C. Young Fly
Host
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
