How Sportradar and the NBA Are Shaping the Future of Immersive Fan Engagement
The 7th Annual Awards
- Best Use of Technology
ABOUT THIS ENTRY
Sportradar has revolutionized the NBA viewership experience by leveraging advanced technology to generate dynamic digital content which clients can use to make the entire experience more interactive and hyper-personalized. Through an exclusive partnership with the NBA, Sportradar enhances fan engagement with accessible data-driven products like 4Sight, Broadcast visualizations, Live Match Tracker, and emBET. All of them level up the viewing experience for every viewer – whether a diehard fan of one team or a casual viewer who wants to just put a bet down on a game.
How does this represent "Excellence in Engagement"?
As we look to the future, Sportradar envisions a world where every fan is uniquely connected to their favorite teams and sports, and where every game becomes an engaging and interactive experience. Sportradar elevates the fan experience by offering a greater connection between fans and their favorite teams and sports, transforming games into an interactive experience, moving beyond traditional viewership that has existed since the dawn of televised sports. As each year passes and fans expect more dynamic and immersive sports content, Sportradar continues to position itself as a leader in the industry by creating products that adapt to the modern sports fan’s desires. By transforming advanced data into personalized experiences, Sportradar further demonstrates its ability to scale with the shifting dynamic of sports viewership. This not only adds value for the consumer, but it opens clear revenue opportunities for the league and media companies by enhancing the value of the game and reimagining how it can be consumed. Sportradar has created a world where the modern sports fan is always the priority. With advanced technological capabilities and proven adaptability, they are forever equipped to meet and exceed the ever-changing demands of the fan experience.
Objective
Sportradar’s creation of these value-add solutions for the NBA is driven by a strong focus on unlocking commercial benefits through innovative fan engagement. By leveraging cutting-edge AI technologies, Sportradar is transforming how the NBA is visualized, creating immersive, data-driven experiences that enhance fan interaction. This strategy addresses modern media consumption habits, offering fans an engaging, statistic-driven experience that aligns with evolving expectations. The initiative opens up significant commercial opportunities for operators, media companies, and rightsholders, with enhanced digital content driving stronger fan connections across multiple platforms, capitalizing on the growing demand for real-time, interactive sports experiences.
Strategy & Execution
To meet the evolving needs of the modern NBA fan, Sportradar has partnered with the NBA through a joint product council, an incubator focused on developing next-generation products to enhance fan engagement. This collaboration enables us to create immersive, data-driven solutions that seamlessly integrate with NBA League Pass and sportsbook streams.
Solutions like Live Match Tracker, advanced broadcast visualizations, and emBET shift NBA viewership from passive consumption to an interactive experience. These innovations offer fans deeper insights into the game, while also empowering them to make more informed betting decisions. By working with betting operators, we ensure a seamless integration of real-time data and compelling visualizations that enhance the overall viewing experience.
As fans increasingly demand more dynamic and personalized content, these solutions provide media companies and operators with the tools to strengthen their connection to the league’s storylines. By continuously collaborating with the NBA and betting partners, we’re sharping the future of fan engagement, driving new opportunities for interactive and immersive experiences.
Organizations
- Sportradar
- NBA
Links
Credits
Patrick Mostboeck
Senior Vice President, Fan Engagement
Sportradar
Sophie Thomas
VP, Group Operations
Sportradar
Blaz ZItnik
SVP of BET
Sportradar
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
