Indiana Fever - Caitlin Clark Action Figure

ABOUT THIS ENTRY

The Indiana Fever captured the excitement and significance of selecting Caitlin Clark as the No. 1 pick in the 2024 WNBA Draft with unique, original creative - the Caitlin Clark Action Figure.

How does this represent "Excellence in Engagement"?

We did something unexpected on a night where fans are getting flooded with content from many brands, teams and outlets. We were able to break through the noise to achieve incredible results.

Objective

The primary goal of the action figure video was to create a buzz around the drafting of Caitlin Clark, a highly anticipated event for both the team and our fans. We wanted to generate as much excitement as possible on draft night, and we wanted to do it without a traditional sizzle that every other sports team creates. We wanted to be unique. We wanted to highlight Caitlin’s dynamic and powerful playing style, which perfectly aligned with the metaphor of an action figure – a symbol of strength and heroism.

Strategy & Execution

We wanted this piece to break through the noise of draft night. We wanted it to be something unexpected. There’s a ton of content flooding fans on a night like that, especially with the anticipation of Caitlin Clark going No. 1 overall, and we wanted to own the moment for our brand. As the second post after we announced the pick, we maximized its reach and impact in critical window.

The video opens with Caitlin Clark’s action figure breaking out of its box, symbolizing a fresh start with the Fever in the WNBA, and even though it’s a quick-hitting social video, it tells a story. The video features dynamic scenes of action and skills fans could expect from Caitlin, incredible handles, logo threes, speed & precision. We launched the video across multiple platforms to ensure it reached a wide audience.

Organizations

• Pacers Sports & Entertainment
• STN Digital

Links

•   Website

Featured

• Caitlin Clark

Credits

Tyler Beadlescomb
SVP, Content & Marketing
Pacers Sports & Entertainment

Missy Zielinski
Associate Director, Social Content
Pacers Sports & Entertainment

Karlee Williamson
Social Media Manager
Pacers Sports & Entertainment

Emily Keck
Social Media Coordinator
Pacers Sports & Entertainment

Logan Kassel
Social Media Manager
Pacers Sports & Entertainment

Emil Vajgrt
Social Content Producer
Pacers Sports & Entertainment

Ben Rea
Digital Motion Graphics Designer
Pacers Sports & Entertainment

Daniel Stallings
Associate Director, Digital Video
Pacers Sports & Entertainment

Andrew Kim
Digital Video Producer
Pacers Sports & Entertainment

Marco Martinez
Digital Video Producer
Pacers Sports & Entertainment

Danjae Rosete
Associate Director, Digital Video
Pacers Sports & Entertainment

Robyn Fuhrman
Director, Digital Partnerships
Pacers Sports & Entertainment

Chayse Earney
Digital Partnerships Coordinator
Pacers Sports & Entertainment

Wheat Hotchkiss
Senior Director, Digital Marketing
Pacers Sports & Entertainment

Alex Kim
Sr. Social Media Coordinator
Pacers Sports & Entertainment

Shayna Sangster
AVP, Marketing
Pacers Sports & Entertainment

Tré Bennett
3D Artist
STN Digital

Austin Penny
Account Supervisor
STN Digital

Brad Friedman
Social Lead
STN Digital

Jack Jameson
Sr. Account Manager
STN Digital

Olivia Brestal
Sr. Social Media Manager
STN Digital

Sam Schwartz
Social Media Manager
STN Digital

Clay Benjamin
Social Media Manager
STN Digital

Maury Urcadez
Social Account Coordinator
STN Digital

Lily Di Silvestro
Project Manager
STN Digital

Evan Morris
Project Manager
STN Digital

Will Britton
Associate Art Director
STN Digital

William Riggins
Creative Director
STN Digital