Indiana Fever (#FeverRising)
The 7th Annual Awards
- Best Social Media Campaign
ABOUT THIS ENTRY
No brand grew more and accomplished more in 2024 than the Indiana Fever. With the addition of Caitlin Clark, a rising star with an incredible fanbase, the Fever captured the hearts of fans and set new standards for digital engagement and brand growth.
How does this represent "Excellence in Engagement"?
We set new marks in engagements and video views in the WNBA with more than every other team combined in 2024. With a team committed to growing the brand and setting a standard in consistency and cadence, we grew the Fever into one of the most successful brands on social in North America.
Objective
The WNBA was named the fastest growing brand by Boardroom in 2024, the first time a sports league had been No. 1 on the list, and the Indiana Fever played a critical role in that growth. The Fever were featured in the top 16 most watched games in the WNBA in 2024, they accounted for more engagement and consumption on social than the rest of the league combined, set records for viewership, ticket sales, merchandise sales & more.
We set ambitious goals in 2024 – after leading the WNBA in social engagement and video views in 2023 – we knew were setup to have an incredible season, but it was hard to put a number on what that could look like – Could we get to 500 million video views, a number only a few professional sports teams could reach? 750 million? By establishing a great base in 2023, we had the chance to make history with the addition of Caitlin Clark, and we took advantage.
We set the mark for brand awareness and social media with our campaign #FeverRising.
Strategy & Execution
Our campaign for the 2024 season was #FeverRising – and it fit the year perfectly – gaining 1.7 million followers and becoming the most followed team on social in the WNBA. We created and shared more content than any other sports team in North America during our six-month season. We took advantage of every opportunity with high-quality & consistent content strategy that included behind-the-scenes looks into the locker room and practice, highlights, interviews, personality-driven content & more.
Organizations
- Pacers Sports & Entertainment
Links
Credits
Tyler Beadlescomb
SVP, Content & Marketing
Pacers Sports & Entertainment
Missy Zielinski
Associate Director, Social Content
Pacers Sports & Entertainment
Karlee Williamson
Social Media Manager
Pacers Sports & Entertainment
Emily Keck
Social Media Coordinator
Pacers Sports & Entertainment
Logan Kassel
Social Media Manager
Pacers Sports & Entertainment
Emil Vajgrt
Social Content Producer
Pacers Sports & Entertainment
Ben Rea
Digital Motion Graphics Designer
Pacers Sports & Entertainment
Daniel Stallings
Associate Director, Digital Video
Pacers Sports & Entertainment
Andrew Kim
Digital Video Producer
Pacers Sports & Entertainment
Marco Martinez
Digital Video Producer
Pacers Sports & Entertainment
Danjae Rosete
Associate Director, Digital Video
Pacers Sports & Entertainment
Robyn Fuhrman
Director, Digital Partnerships
Pacers Sports & Entertainment
Chayse Earney
Digital Partnerships Coordinator
Pacers Sports & Entertainment
Wheat Hotchkiss
Senior Director, Digital Marketing
Pacers Sports & Entertainment
Alex Kim
Sr. Social Media Coordinator
Pacers Sports & Entertainment
Shayna Sangster
AVP, Marketing
Pacers Sports & Entertainment
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
