Indiana Fever x Gainbridge - Caitlin Clark at THE ANNIKA LPGA
The 7th Annual Awards
- Best Women’s Sports Partnership
ABOUT THIS ENTRY
In partnership with Gainbridge, the Indiana Fever & Caitlin Clark participated in the Pro-Am at THE ANNIKA LPGA, setting records in viewership for an LPGA event and bringing massive value for Gainbridge.
How does this represent "Excellence in Engagement"?
We showcased a new way to activate sports parternships with our activation at THE ANNIKA. We brought together the team, the brand and the athlete for a tremendous event and coverage that set the bar for the industry moving forward.
Objective
The partnership between the Fever, Caitlin Clark and Gainbridge at THE ANNIKA LPGA event aimed to amplify the visibility of women’s sports by uniting basketball and golf fans and celebrating athletic excellence. It also aimed to highlight Gainbridge’s commitment to supporting women in sports & education, aligning with their mission during Parity Week. It also aimed to inspire young athletes and fans by showcasing a WNBA superstar, Caitlin Clark, alongside golf legends Annika Sorenstam and Nelly Korda.
Strategy & Execution
The success of this collaboration was a result incredible preparation and coordination between Caitlin, Fever and Gainbridge. Ahead of the tournament, we had multiple planning sessions with Gainbridge to coordinate content execution, who is shooting where, what content to expect and how all parties could benefit the most.
We sent someone down to capture content specifically for the Fever channels, but also to benefit Caitlin and Gainbridge. Because of the mass of media coverage, and number of fans at the tournament, we had a staff in Indiana editing and posting in real-time, treating it much like one of our basketball games, and we were able to leverage that real-time coverage into massive numbers.
Organizations
- Pacers Sports & Entertainment
- Gainbridge
Links
Featured
- Caitlin Clark
Credits
Tyler Beadlescomb
SVP, Content & Marketing
Pacers Sports & Entertainment
Missy Zielinski
Associate Director, Social Content
Pacers Sports & Entertainment
Karlee Williamson
Social Media Manager
Pacers Sports & Entertainment
Emily Keck
Social Media Coordinator
Pacers Sports & Entertainment
Logan Kassel
Social Media Manager
Pacers Sports & Entertainment
Emil Vajgrt
Social Content Producer
Pacers Sports & Entertainment
Ben Rea
Digital Motion Graphics Designer
Pacers Sports & Entertainment
Daniel Stallings
Associate Director, Digital Video
Pacers Sports & Entertainment
Andrew Kim
Digital Video Producer
Pacers Sports & Entertainment
Marco Martinez
Digital Video Producer
Pacers Sports & Entertainment
Danjae Rosete
Associate Director, Digital Video
Pacers Sports & Entertainment
Robyn Fuhrman
Director, Digital Partnerships
Pacers Sports & Entertainment
Chayse Earney
Digital Partnerships Coordinator
Pacers Sports & Entertainment
Wheat Hotchkiss
Senior Director, Digital Marketing
Pacers Sports & Entertainment
Alex Kim
Sr. Social Media Coordinator
Pacers Sports & Entertainment
Shayna Sangster
AVP, Marketing
Pacers Sports & Entertainment
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
