Indiana Fever YouTube
The 7th Annual Awards
- Best YouTube Presence
ABOUT THIS ENTRY
The Indiana Fever YouTube channel emerged as the most powerful YouTube channel among all professional sports teams in North America in 2024. The success was not a stroke of luck, but the result of innovative strategies, planning and execution.
How does this represent "Excellence in Engagement"?
We believe we changed the game on YouTube for professional sports organizations in 2024. Our diverse playbook of content leading to becoming the No. 1 team on YouTube in North America in 2024 set a new standard in excellence for how brands/teams can approach the platform and continue to raise the bar.
Objective
Beginning 2024 with less than 5,000 YouTube subscribers, but with a strong plan in place from the 2023 season, we knew we had a huge opportunity to grow our community on YouTube when we selected Caitlin Clark with the No. 1 pick in the 2024 WNBA Draft.
Our goals were to increase consumption and engagement, grow our community and enhance brand visibility. We wanted to make the Indiana Fever YouTube a place fans could come to get every kind of Fever content and news they wanted.
Strategy & Execution
We implemented a multifaceted strategy that included both content diversity and volume. We used every tool available to us on YouTube: super longform videos, shorts, and we created a fun community with static posts and polls.
We turned our YouTube into a real-time platform posting game highlights as shorts, and provided fans with longer form content during the postgame window with full game highlights, interviews and locker room access. We coupled our gameday strategy with an off-day content strategy that included in-depth practice access + practice clips for shorts and super longform narrative videos exploring storylines throughout the season.
We produced a wide range of content, always giving our community a variety of content to engage with to grow our brand and capitalize on the rapid growth of our team and the WNBA and throughout our season (April-September), we were intentional with our volume, posting more than 4 videos per day.
Organizations
- Pacers Sports & Entertainment
Links
Credits
Tyler Beadlescomb
SVP, Content & Marketing
Pacers Sports & Entertainment
Daniel Stallings
Associate Director, Digital Video
Pacers Sports & Entertainment
Missy Zielinski
Associate Director, Social Content
Pacers Sports & Entertainment
Karlee Williamson
Social Media Manager
Pacers Sports & Entertainment
Alex Kim
Sr. Social Media Coordinator
Pacers Sports & Entertainment
Ben Rea
Digital Motion Graphics Designer
Pacers Sports & Entertainment
Logan Kassel
Social Media Manager
Pacers Sports & Entertainment
Emily Keck
Social Media Coordinator
Pacers Sports & Entertainment
Andrew Kim
Digital Video Producer
Pacers Sports & Entertainment
Danjae Rosete
Associate Director, Digital Video
Pacers Sports & Entertainment
Marco Martinez
Digital Video Producer
Pacers Sports & Entertainment
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
