Intuit Dome Launch Communications Strategy
The 7th Annual Awards
- Best Communications Strategy
ABOUT THIS ENTRY
The Intuit Dome communications strategy generated excitement and demand by highlighting its groundbreaking, fan-first design and positioning it as the future of live sports, concerts, and entertainment. By expanding beyond traditional sports audiences and leveraging earned media, the campaign established Intuit Dome as a symbol of innovation, community, and next-generation fan engagement.
How does this represent "Excellence in Engagement"?
The Intuit Dome communications strategy sets a new benchmark in fan engagement by placing fans at the center of the story long before the arena’s doors open. By combining exclusive behind-the-scenes access, immersive digital content and opportunities for direct participation, the campaign redefined how teams can build anticipation and loyalty for a venue. Engaging over 90% of event attendees through personalized experiences and data capture—triple the industry average—demonstrates a transformative approach to understanding and serving modern fans.
This strategy also raised the bar in integrating sustainability and technology narratives, aligning with the values of today’s fans while showcasing innovation as a core experience, not just a feature. By positioning Intuit Dome as a symbol of what’s next in live sports and entertainment, the campaign offers a blueprint for how teams and venues can engage audiences authentically, drive demand and create lasting emotional connections. Highlighting technological innovations like the Halo Board and frictionless entry alongside sustainability initiatives and community impact redefined how venues are marketed beyond just events and amenities.
This inspires the industry to think beyond traditional marketing, leveraging storytelling, community involvement and technology to deepen fan relationships and set new standards for engagement in sports.
Objective
The primary objective behind the Intuit Dome communications strategy was to generate unprecedented awareness and excitement for the Clippers’ new home, positioning it as the future of live sports and entertainment.
We aimed to create an emotional connection with Clippers fans, prospective fans and sponsors by highlighting Intuit Dome’s groundbreaking, fan-first design, innovative technology and the philosophy that it’s truly “built different.” In addition we strategically expanded our reach beyond sports fans to engage general audiences, positioning Intuit Dome as a world-class venue for concerts and live events. When you build an arena at this level for basketball, you also create an exceptional experience for music and entertainment.
A key focus was generating demand well before opening, driving season ticket sales, premium seating interest and attracting sponsorships aligned with Intuit Dome’s carbon-neutral, tech-forward vision. We prioritized earned media to amplify our message, leveraging exclusive content, behind-the-scenes access, and high-profile events to secure widespread coverage across sports, business, tech, and lifestyle media.
This positioned Intuit Dome as more than an arena—but also a symbol of innovation, community and the future of fan engagement.
Strategy & Execution
The Intuit Dome communications strategy was designed to engage today’s modern sports fan—digitally savvy, experience-driven and authentically-seeking. We focused on delivering authentic content across digital platforms where fans engage, emphasizing innovations like frictionless entry, all-inclusive amenities and “The Wall,” engineered for a powerful home-court advantage.
Our multi-channel approach included behind-the-scenes content, influencer collaborations, and immersive events, offering fans early access to Intuit Dome’s vision. Sustainability and technology were key messages, highlighting the arena’s carbon-neutral design and cutting-edge features. Earned media was central, with targeted pitches securing coverage in top sports, business and lifestyle outlets.
We strategically reached non-traditional media, including the Culture section of the NY Times and the Food section of the LA Times, creating storylines that resonated with outlets outside hard-core sports.
Throughout the campaign, we encouraged fan participation, making them a part of Intuit Dome’s journey from groundbreaking to sneak peeks. This tech-forward strategy built excitement, generating loyalty and engagement long before the arena’s opening. The campaign successfully positioned Intuit Dome as a groundbreaking venue, built different—from its innovative Halo Board to its fan-centric design—redefining how fans experience sports and entertainment.
Organizations
- LA Clippers
- Intuit Dome
- Estabrook Group
Links
Credits
Chris Wallace
Chief Communications Officer
LA Clippers
Alex Goldstein
Consultant
Estabrook Group
Keith Estabrook
CEO
Estabrook Group
Dennis Rogers
Vice President, Communications
LA Clippers/Intuit Dome
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