Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
The 7th Annual Awards
- Best Athlete Storytelling
- Best TikTok Presence
- Best Use of Multi-Platform
ABOUT THIS ENTRY
The main directive at FOX Sports, handed down from top-level executives within the FOX family, is simple: think big – as recently exemplified by the network’s blockbuster decision to add the greatest quarterback of all time, Tom Brady, as its lead NFL analyst.
So, when the FOX Sports Digital team brainstormed potential correspondents to lead their coverage of the biggest sporting event on earth, Super Bowl LIX in New Orleans, Michael Bucklin, SVP, Digital Content, challenged his team: “Who is the most viral talent this year?”
How does this represent "Excellence in Engagement"?
For the week, Jameis Winston helped FOX Sports generate over 793 million digital views around Super Bowl LIX, the most-viewed week in FOX Sports Digital history.
The support Winston and the Digital team provided helped FOX Sports secure the must-watched Super Bowl on television ever with 127.7 million viewers tuning in across all networks.
Objective
FOX Sports’ expansive online coverage of the Super Bowl was to be supported by an elite roster of experts, analysts and reporters to provide fans the ultimate all-access experience across digital platforms. The correspondent needed to stick out from an already star-studded group.
The answer: Jameis Winston.
From pre-game speeches to press conferences, crab leg ads to snow angels, no player breaks the internet quite like Winston. He brings instant credibility - former Heisman Trophy winner and 10 seasons in the NFL as quarterback inclusive of four in New Orleans with the Saints – so he was familiar with the host city’s atmosphere.
Strategy & Execution
After studying countless Winston clips, FOX Sports’ Digital team realized he performs best when reacting to questions. As a correspondent, he had to start the conversation. When ideating questions for Super Bowl week opening night, Winston, came up with the perfect icebreaker: asking players their favorite color. The result? Instant viral magic.
From then on – Winston was everywhere that week: eating beignets at Café du Monde in the shape of a “W”; trying to board Jaguars owner Shad Khan’s yacht, to tossing crab legs off a float. FOX Sports handed Winston the digital keys and let him take the world on a one-of-a-kind tour of the French Quarter – and it worked.
For the Big Game, FOX Sports wanted to capture Winston as a fan in a natural setting and paired him with popular comedian Bert Kreischer to ensure authentic reactions were captured throughout Super Bowl Sunday.
Links
Credits
Jameis Winston
Host
FOX Sports
Nick Rago
Executive Director of Digital & Social Production
FOX Sports
Frances Arthur
Director of Digital Production
FOX Sports
Michael Bucklin
SVP, Digital
FOX Sports
Joe Scarpone
Sr. Producer of Social Video
FOX Sports
Antonio Rojas
Assoc. Producer of Social Video
FOX Sports
Zack Crutcher
Sr. Associate Producer of Social Video
FOX Sports
Ricardo Perez-Selsky
Sr. Director of Digital Production Operations
FOX Sports
John Marcus
Director of Technical Operations
FOX Sports
Chris Cheshire
Manager of Technical Operations
FOX Sports
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
