Monumental Game Center
The 7th Annual Awards
- Best Use of Gamification
ABOUT THIS ENTRY
The Monumental Game Center, integrated into the Monumental+ app, is the first platform to offer interactive sports betting, trivia, and real-time stats across both NBA and NHL rightsholders. In partnership with Play Anywhere and BetMGM, it delivers a next-generation gamified viewing experience for fans on both streaming and linear TV.
How does this represent "Excellence in Engagement"?
The Monumental Game Center sets a new benchmark in fan engagement by integrating real-time sports betting, interactive trivia, and live game stats into the viewing experience, keeping fans engaged throughout NBA and NHL games. With seamless access for both streaming and linear TV viewers via QR code integration, it bridges the gap between traditional broadcasts and modern interactive platforms.
This innovation will inspire the industry by demonstrating how gamification and sports betting can enhance traditional broadcasts, offering deeper fan engagement. It sets a model for how sports media can evolve, bringing fans closer to the action and providing a more interactive, personalized experience that meets the demands of today’s tech-savvy audience.
Objective
The Monumental Game Center was created to enhance fan engagement by integrating interactive features like real-time sports betting, trivia, and live player stats into the viewing experience. Monumental Sports & Entertainment aimed to offer fans a deeper connection to NBA and NHL games, making Monumental+ the first platform to combine these features across both leagues. By providing access to these gamified experiences on both streaming and linear TV, the goal was to reach a broader audience and keep fans engaged whether watching on mobile devices or TV. This innovation positions Monumental+ as a leader in blending sports media with cutting-edge technology.
Strategy & Execution
The Monumental Game Center was designed with the modern sports fan in mind by integrating interactivity into the fast-paced action of NBA and NHL games. Recognizing that fans want more than traditional broadcasts, this feature enhances the high-quality programming of Monumental+ by offering real-time sports betting, interactive trivia, and live player stats, all of which allow fans to engage with the game in new and exciting ways.
By integrating these features seamlessly into the live stream, the Game Center provides fans with multiple ways to stay connected with the action. The design also caters to a variety of viewing preferences, with streaming and linear TV accessibility, ensuring fans can interact through both mobile devices and traditional television. TV viewers can scan a QR code to access the same gamified features on their second screen, making the experience inclusive for all.
Organizations
- Monumental Sports Network
- Play Anywhere
- Bet MGM
- ViewLift
- BLP
Credits
Zach Leonsis
President, Media & New Enterprises
Monumental Sports & Entertainment
Friday Abernethy
General Manager
Monumental Sports NEtwork
Chris Thorman
Senior Vice President, Digital Media
Monumental Sports Network
Tamara Ratliff
Vice President, Marketing
Monumental Sports Network
Brett Sullivan
Senior Vice President, Media Partnerships
Monumental Sports Network
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.