Monumental+

ABOUT THIS ENTRY

Monumental+ is an innovative sports streaming platform offering live Washington Capitals, Wizards, and Mystics games, along with exclusive pre and post-game coverage, original programming, and other local professional, college, and high school sports. Unique features include Multiview, which allows fans to watch up to four screens simultaneously, and the Monumental Game Center, offering interactive elements like live betting, trivia, and real-time stats, all while providing subscribers with exclusive perks such as ticket discounts and in-person VIP experiences.

How does this represent "Excellence in Engagement"?

Monumental+ sets new benchmarks in fan engagement by combining interactive features, multi-platform access, and exclusive content, creating a more immersive and personalized experience than traditional broadcasting or streaming services. The app’s Multi-view feature, which allows fans to watch up to four games simultaneously, and the Monumental Game Center, offering live betting, trivia, and real-time stats, represent a leap forward in how fans interact with live sports. These innovations cater to the modern fan’s desire for flexibility, interactivity, and deeper involvement.

This work will inspire the industry by showing that a fan-first, data-driven approach to streaming and content delivery can successfully meet the demands of modern sports audiences, encouraging other platforms to adopt similar strategies that enhance engagement and provide new ways for fans to experience live sports.

Objective

Monumental Sports & Entertainment (MSE) launched Monumental+ with the goal of super serving D.C sports fans an enhanced and flexible viewing experience, whether they are traditional cable subscribers or cord-cutters. MSE wanted to provide fans with a personalized, interactive streaming experience that also offers real-world experiences & benefits, delivering value above & beyond your typical sports streaming service.

Monumental+ was designed to make live sports accessible to fans across the DMV no matter their current setup. For existing cable users, they can access Monumental+ for free by signing up with their TVE (TV Everywhere) credentials, allowing them to unlock all of the app’s enhanced features, not available on linear television. Fans without cable have access to the same experience via a direct-to-consumer (DTC) package, with monthly and annual options, providing flexibility for every fan’s needs. Monumental+ is available on web, iOS, Android, Roku, Fire TV, and LG, allowing fans to enjoy their favorite teams wherever and however they want.

Strategy & Execution

Understanding that today’s fans have unlimited choices when it comes to sports & entertainment media, Monumental+ offers an extensive content library that caters to all types of fans. Featuring live Washington Capitals, Wizards, and Mystics games with pre- and post-game coverage, Monumental+ also broadcasts local professional (e.g., Washington Spirit), college (e.g., HBCUGO Sports), and high school (e.g., HS Hoops in the DMV) sports. Monumental+ carries award-winning original shows like Caps Red Line and Beyond the Buzzer, providing an exclusive behind-the-scenes look at athletes. Programs such as Politics Aside and SBJ: Inside the Industry merge sports with politics, business, and other verticals.

Enhancing the fan experience, Monumental+ offers alternate camera angles for all home games at Capital One Arena, along with fully-produced alternative broadcasts led by local personalities. The new Multiview feature lets fans stream up to four games simultaneously, while the Game Center adds interactive elements like live betting, trivia, and real-time stats.

Subscribers also enjoy exclusive perks like discounts on tickets and merchandise, along with surprises like suite nights, player & talent meet-and-greets, and studio tours. By blending high-quality streaming with exclusive content, personalized experiences, and fan engagement, Monumental+ delivers a dynamic and immersive experience for today's sports fan.

Organizations

• Monumental Sports Network
• ViewLift
• BLP
• Play Anywhere

Links

•   Website

Credits

Zach Leonsis
President, Media & New Enterprises
Monumental Sports & Entertainment

Friday Abernethy
General Manager
Monumental Sports Network

Tamara Ratliff
Vice President, Marketing
Monumental Sports Network

Chris Thorman
Senior Vice President, Digital Media
Monumental Sports Network

Eric Rosas
Senior Director, Marketing
Monumental Sports Network

Kim Rose
Vice President, Digital Media
Monumental Sports Network

Andy Green
Chief Marketing Officer
Blue Land Partners

Nick Sharp
Chief Strategy Officer
Blue Land Partners

Emily Roberson
Senior Manager, Marketing
Monumental Sports Network

Henry Fisher
Digital Coordinator
Monumental Sports Network

Jen Giudice
Digital Marketing Manager
Blue Land Partners

Joe Cervone
Content Operations Director
Monumental Sports Network

Brian McNally
Senior Director, Digital Content
Monumental Sports Network

Manik Bambha
Co-founder & President
ViewLift

Rick Allen
Chief Executive Officer
ViewLift

Jeff Douglas
Chief Customer Officer
ViewLift

Brandon Allen
Vice President, Product
ViewLift

Yaacov ben-Yaacov
Chief Executive Officer
Play Anywhere Inc.

Kevin Morgan
Founding Partner
Play Anywhere Inc.