Moolah Kicks Y2K Pack
The 7th Annual Awards
- Best Graphic Design
ABOUT THIS ENTRY
Last summer, we worked with Moolah Kicks to create promotional posters and social graphics for their Y2K color way sneaker pack. We showcased their three new colorways across three different sneaker models (2 adult sneakers and 1 kids sneaker.
How does this represent "Excellence in Engagement"?
These graphics and posters not only drove revenue for Moolah, but also elevated the brand’s creative standards. In today’s visually driven culture, it’s essential for brands to have high-quality content that reflects their ethos and values. As a leading voice in the women’s basketball space, Moolah needed content that matched its influence. Our work helped amplify their brand and inspire the next generation of women hoopers.
Objective
For Moolah Kick's Y2K Colorway Pack launch, we aimed to generate excitement through bold, attention-grabbing posters and dynamic social graphics designed to captivate and engage audiences.
Strategy & Execution
Today’s youth gravitate toward bold, maximalist design. For Moolah’s Y2K Colorway Pack, we embraced this aesthetic while incorporating nostalgic ’90s and early 2000s symbolism—Bratz dolls, CDs, neon shapes, iPod colors, RAZR phones, and more. By merging these elements, we created striking posters and graphics that captured attention and built excitement around the launch.
Organizations
- Moolah Kicks
- Dimes Studio
Credits
Jesse Wu
Founder & Creative Director
Dimes Studio
Natalie White
Founder & CEO
Moolah Kicks
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
