New Rory & Mal
The 7th Annual Awards
- Best Use of Culture, Music, or Entertainment
ABOUT THIS ENTRY
On the New Rory & Mal Podcast, Rory & Mal, along with their co-host Demaris, give their hilarious and unafraid takes on the latest in music, pop culture, and relationships, while sharing funny and relatable stories from their personal lives. In their new era at The Volume, they’re bringing new stories, new guests, new laughs, and new random hot takes that no one asked for.
How does this represent "Excellence in Engagement"?
The Volume’s decision to bring Rory & Mal into their roster represents excellence in engagement by strategically expanding their programming into pop culture while strengthening their overall bench of content. Rory & Mal’s adds a fresh, dynamic layer to The Volume’s lineup, which has traditionally been sports-heavy. This move not only diversifies The Volume’s offerings but also attracts a new audience of pop culture enthusiasts who may not have previously engaged with their sports-centric shows. Similarly, by adding Rory & Mal to their lineup, The Volume taps into their culturally influential presence and their ability to connect with a younger, more diverse demographic. Their existing fanbase, which spans music, entertainment, and now sports, brings new listeners to The Volume, creating a cross-pollination of audiences that benefits the entire network.
This partnership also showcases The Volume’s foresight in recognizing the power of pop culture as a gateway to broader engagement. By aligning with Rory & Mal, The Volume not only strengthens its programming but also positions itself as a hub for cultural conversations that transcend traditional sports talk, making it a smarter, more versatile platform for fans of all interests.
Objective
Rory & Mal, the dynamic duo behind the "New Rory & Mal Podcast," have found a new home with The Volume, a platform known for hosting some of the most culturally influential podcasts across sports, entertainment, and humor.
In joining The Volume, Rory & Mal has set out to launch a new era, bringing their roots in music and pop culture to a new home where they add sports content and more celebrity starpower to their offerings. By expanding their show to include a weekly sports episode, they aim to solidify their presence in the sports entertainment space while maintaining their stronghold in music and pop culture.
This move not only broadens their audience but also aligns them with The Volume's mission to deliver top-tier, culturally resonant content that captivates fans. Rory & Mal’s high-energy humor, hot takes, and relatable attitude, combined with their ability to attract high-profile guests, makes them a natural fit for The Volume’s roster. Their goal is to continue growing their dedicated fanbase while tapping into the sports world, creating a fresh kind of podcast that blends the best of entertainment and sports commentary, resonating with a newer, diverse audience than they’ve ever reached before.
Strategy & Execution
The strategy for Rory & Mal’s integration into The Volume family is laser-focused on building cultural relevance and expanding the duo’s massive audience. By adding a weekly sports episode, they will react to the biggest sports headlines, games, and news, featuring celebrity guests. This new format will appeal to both their existing fanbase and new listeners interested in sports entertainment, positioning Rory & Mal alongside shows like The Volume’s megahits Nightcap, Club Shay Shay, and The Draymond Green Show.
In their new era, Rory & Mal will capitalize on their strong social media presence (900K followers) and YouTube channel (2.2M monthly views) to promote their new era. This engaged fanbase is perhaps the most powerful thing the duo brings with them in their new life at The Volume, whose digital team is known for increasing digital presence and reach tenfold. Most importantly, the duo will also continue to do the programming their fans have come to know and love, including their live touring, which sees the two sell-out venues globally, constantly raising the bar on how they engage listeners and build an audience.
Organizations
- The Volume
Links
Featured
- Rory Farrell
- Jamil "Mal" Clay
- Demaris Giscombe
Credits
Rory Farrell
Host
The Volume
Jamil Clay
Host
The Volume
Demaris Giscombe
Host
The Volume
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
