--- title: New York Jets Green & White Day presented by Paramount+ | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/wkNxJxbY-HDhi0ESprf-file.jpeg --- New York Jets Green & White Day presented by Paramount+ | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # New York Jets Green & White Day presented by Paramount+ [New York Jets](https://www.newyorkjets.com/) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/wkNxJxbY-HDhi0ESprf-file.jpeg?width=1920&height=1080&name=wkNxJxbY-HDhi0ESprf-file.jpeg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnew-york-jets-green-white-day-presented-by-paramount) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnew-york-jets-green-white-day-presented-by-paramount&text=New+York+Jets+Green+%26+White+Day+presented+by+Paramount%2B+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnew-york-jets-green-white-day-presented-by-paramount) ABOUT THIS ENTRY Jets Green & White Day is an annual celebration dedicated to New York Jets fans, featuring a variety of exciting activities such as giveaways, exclusive merchandise drops, and special events like the Empire State Building lighting ceremony. The festivities offer fans numerous opportunities to win tickets, autographed items, and even a VIP experience at a Jets home game, making it a highly anticipated event for the Jets community. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/wkNxJxbY-HDhi0ESprf-file.jpeg?width=1920&height=1080&name=wkNxJxbY-HDhi0ESprf-file.jpeg) How does this represent "Excellence in Engagement"? The New York Jets' Green & White Day set new benchmarks in fan engagement by seamlessly integrating traditional and digital platforms to create a comprehensive and immersive experience. The event's success in driving fan interaction through a text-to-win sweepstakes, social media giveaways, and exclusive merchandise drops demonstrated the power of multi-channel engagement. The limited-edition merchandise collection sold out quickly, reaching an 85% sell thu in six hours of the collection being online. The special lighting ceremony at the Empire State Building, featuring Jets Legend Bart Scott, not only created a visually impactful moment but also set a precedent for leveraging iconic landmarks to enhance brand visibility. This innovative approach to fan engagement can inspire other sports organizations to think creatively about how to connect with their fanbase. By combining these elements, the Green & White Day campaign showcased the importance of creating memorable, shareable experiences that resonate with modern fans. This work represents excellence in engagement by setting higher standards for fan interaction and brand activation, ultimately moving the industry forward through innovative and integrated strategies. The campaign's success in creating a cohesive and impactful experience serves as a model for excellence, inspiring others to elevate their engagement efforts. Objective The primary objective of the Jets' Green & White Day, presented by Paramount+, was to create a highly engaging and memorable event that would capture attention, drive fan engagement, and elevate awareness and viewership of the team's season opener on Monday Night Football. This initiative aimed to unite Jets fans, generate excitement for the upcoming season, and enhance the team's brand visibility on a national scale. By leveraging various marketing platforms and partnerships, the campaign sought to create a cohesive and impactful experience that resonated with fans and amplified the team's presence both locally and nationally. The unique goal was to foster a sense of community and anticipation among Jets fans, ensuring they felt connected and invested in the team's journey. The event was designed to be a celebration of the team's heritage and future, bringing together fans of all ages and backgrounds. By incorporating elements such as a special lighting ceremony at the Empire State Building and exclusive merchandise drops, the campaign aimed to create lasting memories and a strong emotional connection with the fanbase. Ultimately, the goal was to build excitement to a fever pitch heading into the season opener. Strategy & Execution The New York Jets' Green & White Day was designed and implemented to cater to the modern sports fan, who values engagement, exclusivity, and a multi-platform experience. Recognizing that today's fans are digitally savvy and socially connected, the campaign leveraged a blend of traditional and digital media to maximize reach and interaction. The event featured a text-to-win sweepstakes on nyjets.com, driving digital engagement and offering fans a chance to win a VIP game experience. This approach not only boosted website traffic but also provided an interactive element that modern fans appreciate. Social media played a crucial role, with timed giveaways on the Jets' X page, fostering real-time interaction and excitement. The release of a limited-edition merchandise collection in collaboration with Starter catered to fans' desire for exclusive and high-quality items. Additionally, the special lighting ceremony at the Empire State Building, featuring Jets Legend Bart Scott and a local girls' flag football team, created a visually impactful and shareable moment, enhancing the team's presence in New York City. By combining these elements, the campaign successfully engaged modern sports fans through a dynamic and immersive experience that resonated across multiple platforms. ** Nominations ** - Best Brand Experience or Activation **Organizations** - New York Jets - Paramount+ - Heartlent Group **Links** - [  Website ](https://www.newyorkjets.com/fans/green-and-white-day) **Featured** - Jets Legend Bart Scott **Credits** **[ Chris Pierce](https://www.linkedin.com/in/christopherdpierce/) ** Vice President, Fan Commerce New York Jets **[ Thomas Ginn](https://www.linkedin.com/in/thomas-ginn-539012125/) ** Assistant, Fan Commerce New York Jets **[ Dan Szpakowski](https://www.linkedin.com/in/dan-szpakowski-78990159/) ** Senior Director, Content Strategy & Production New York Jets **[ Sarah Snyder](https://www.linkedin.com/in/sarahsnyderphoto/) ** Manager, Photography & Digital Archival Services New York Jets **[ Tim Kemp Kemp](https://www.linkedin.com/in/timothyhkemp/) ** Vice President, Marketing New York Jets **[ Jessica Ciccone](https://www.linkedin.com/in/jessica-ciccone-5b47033/) ** Vice President, Social & Digital Media New York Jets **[ Jose Rey](https://www.linkedin.com/in/jorey/) ** Senior Director, Creative New York Jets **[ Jessica Blank](https://www.linkedin.com/in/jessamyblank/) ** Senior Director, Marketing New York Jets **[ Karis Felton](https://www.linkedin.com/in/karis-felton-099355161/) ** Coordinator, Marketing New York Jets **[ Daniel Frazier](https://www.linkedin.com/in/daniel-frazier/) ** Manager, Creative Services New York Jets **[ Keira Kinney](https://www.linkedin.com/in/keirakinney/) ** Manager, Creative New York Jets **[ Ted Betsy](https://www.linkedin.com/in/ted-betsy/) ** Graphic Designer New York Jets **[ Eric Allen](https://www.linkedin.com/in/eallenmedia/) ** Vice President, News Strategy New York Jets **[ Seth Bradley](https://www.linkedin.com/in/seth-bradley-a116b910/) ** Director, Feature Productions and Original Programming New York Jets **[ Tony Mancuso](https://www.linkedin.com/in/tony-mancuso-68758a94/) ** Director, Digital Media Operations New York Jets **[ Chris Ubbens](https://www.linkedin.com/in/chrisubbens/) ** Director, Production Operations New York Jets **[ Ethan Greenberg](https://www.linkedin.com/in/ethanbgreenberg/) ** Team Reporter/Producer New York Jets **[ Austin Seabolt](https://www.linkedin.com/in/austin-seabolt-36001714a/) ** Coordinator, Feature Programming & Cinematographer New York Jets **[ Frank Lazar](https://www.linkedin.com/in/frank-lazar-1381a256/) ** Coordinator, Creative Brand Producer and Cinematographer New York Jets **[ Pablo Mondragon](https://www.linkedin.com/in/pablo-mondragon/) ** Coordinator, Content and Production New York Jets **[ Kylie Sturgill](https://www.linkedin.com/in/kyliesturgill/) ** Coordinator, Social Media New York Jets **[ Caroline Hendershot](https://www.linkedin.com/in/caroline-hendershot-176759132/) ** Team Reporter New York Jets **[ Tim Morgan](https://www.linkedin.com/in/timmorgan88/) ** Motion Graphics Designer New York Jets **[ Brittany Ehrlich](https://www.linkedin.com/in/brittany-ehrlich-002110111/) ** Coordinator, Social Media New York Jets **[ Bobby Dougherty](https://www.linkedin.com/in/bobbydougherty/) ** Coordinator, Post Production New York Jets **[ Michael Milea](https://www.linkedin.com/in/michael-milea-2857bb7b/) ** Manager, Digital Assets & Operations New York Jets **[ Sarah Conti](https://www.linkedin.com/in/sarah-conti-8a44471aa/) ** Producer/Editor New York Jets **[ Nadia Pacheco](https://www.linkedin.com/in/nadia-pacheco-2239a5211/) ** Assistant, Social Media New York Jets **[ John Pullano](https://www.linkedin.com/in/john-pullano-8a4431193/) ** Assistant, Digital New York Jets ** ** Heartlent Group #### INSPIRED TO ENTER WORK? 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