Runn - The Nedd Brockmann Documentary
The 7th Annual Awards
- Best Documentary: Long-Form
ABOUT THIS ENTRY
In 2024, amidst a cost-of-living crisis, Nedd set out on a mission: to break the world record for running 1,000 miles - and to double his impact for charity partner, We Are Mobilise. But this new chapter required more than a social post or interview. It needed emotional gravity, cinematic scale, and national reach. We produced RUNN, a long-form documentary picked up on Fox Sprts and Netflix, that would relaunch Nedd’s story, reminding the country of his extraordinary first journey running across Australia in 2022, while introducing his next. The goal was to re-engage existing supporters, activate new ones, and build momentum leading into the 2024 challenge. The documentary would do more than reflect Nedd’s past - it would spark a movement. It became the first snowball that triggered an avalanche, setting the tone, heart and purpose of the most talked-about fundraising campaign in Australia that year.
How does this represent "Excellence in Engagement"?
RUNN redefined what long-form sports storytelling can achieve - not only in how it was crafted, but in how it moved people to act.
It was the emotional cornerstone of the 2024 Uncomfortable Challenge. At a time when attention spans are short and content is fleeting, RUNN proved that long-form storytelling can still cut through, engage, and mobilise. Audiences didn’t just watch -they felt, shared, and showed up.
The transition from broadcast (Fox Sports) to streaming (Netflix) helped RUNN reach a wide and varied audience. It became a piece of cultural conversation. It became a story people brought into their homes, their group chats, and ultimately, their own lives.
By combining emotional storytelling, cinematic quality, the Australian landscape, and deep social relevance, RUNN set a new standard for how documentaries can drive social action. It wasn’t just visibility. It was visibility with purpose. Engagement that led to empathy. And empathy that led to a movement.
Objective
In 2022, Nedd Brockmann captured Australia’s attention by running across the country and raising over $2 million for homelessness. In 2024, amidst a cost-of-living crisis, Nedd set out on a new mission: to break the world record for running 1,000 miles - and to double his impact for charity partner, We Are Mobilise. But this new chapter required more than a social post or interview. It needed emotional gravity, cinematic scale, and national reach. We produced RUNN, a long-form documentary that would relaunch Nedd’s story - reminding the country of his extraordinary first journey while introducing his next. The goal was to re-engage existing supporters, activate new ones, and build emotional momentum leading into the 2024 challenge. The documentary would do more than reflect Nedd’s past - it would spark a movement. It became the first snowball that triggered an avalanche, setting the tone, heart and purpose of the most talked-about fundraising campaign in Australia that year.
Strategy & Execution
RUNN – The Nedd Brockmann Documentary tells the story of an everyday Aussie with a massive heart and an unrelenting spirit. It captures Nedd’s 2022 run across Australia - a 47-day, 4,000km solo journey from Perth to Bondi to raise funds and awareness for homelessness. The storytelling style was deliberately raw, relatable, and human. The film didn’t glorify a hero - it showed a real bloke with grit, humour, pain, and purpose. It featured Australian Public Figures like Lily James, Hamish Blake, and Ash Barty showing support, and highlighted the national groundswell that followed.
Originally aired on Fox Sports, the documentary quickly gained traction and emotional resonance. It struck a chord with audiences not just as a sports story, but as a story of personal sacrifice for social good. Its success led to it being acquired by Netflix Australia and New Zealand, where it premiered in February 2025 and became the 7th most-watched film in the country during its release week. The film used the power of long-form storytelling to deliver depth, emotion, and motivation - making it more than a documentary, but a launchpad for nationwide action.
Organizations
- Bursty
- WildBear
- We Are Mobilise
Featured
- Nedd Brockmann
Credits
James Ward
Creative Director
Bursty
Adrian Goold
Creative Director
Bursty
William Ward
Producer
Wildbear
Serge Ou
Director
Wildbear
Nedd Brockmann
Self
Self
Noah Yang
CEO
We Are Mobilise
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
