Special Olympics’ Inclusion Revolution Radio
The 7th Annual Awards
- Diversity, Equity, Inclusion, & Belonging
ABOUT THIS ENTRY
Inclusion Revolution Radio is the athlete-led podcast from Special Olympics, offering a platform for important conversations about access, belonging and inclusivity. Available on major streaming platforms like YouTube, Apple Podcasts, Spotify, Amazon Music and PodBean, the podcast is hosted by Novie Craven, a Special Olympics District of Columbia athlete and Special Olympics International employee, for both internal and external audiences. It serves as a digital extension of the movement, providing a space for storytelling and discussions with supporters and those involved in Special Olympics. The show promotes inclusivity and highlights the work and impact of the organization, which promotes inclusion for individuals with intellectual disabilities through sport.
How does this represent "Excellence in Engagement"?
Inclusion Revolution Radio sets new benchmarks in fan engagement by not only achieving extraordinary growth but also reshaping how inclusive content can captivate diverse audiences and inspire social change. With a 7,300% increase in YouTube views from 2023 to 2024, and an addition of 800,000 new YouTube subscribers, the podcast demonstrates the incredible power of athlete-led storytelling and its ability to empower voices that have historically been underrepresented.
These results mark a significant milestone in both engagement and advocacy, showcasing that when individuals with intellectual disabilities are given the platform to share their stories, they can defy stereotypes and inspire millions. By giving Special Olympics athletes with intellectual disabilities the opportunity to lead the conversation, the podcast sets a new standard for fan engagement—one that celebrates the power of inclusion and elevates the voices of those often marginalized.
Objective
The primary goal was to create a space for meaningful conversations about inclusivity, access and belonging, while amplifying the stories of those involved in the movement.
By amplifying the voices of Special Olympics athletes and showcasing the impact of the movement, the podcast bridges the gap between various communities and promotes the importance of creating inclusive environments for all. It provides valuable perspectives for businesses and corporations looking to support diversity, educators and healthcare professionals seeking to better understand inclusion and policymakers aiming to advocate for equitable policies. For sport professionals and young people, it highlights the power of sports as a tool for social change and empowerment. Overall, Inclusion Revolution Radio was created to build awareness, inspire action and foster a deeper connection among all stakeholders invested in making the world a more inclusive place.
Strategy & Execution
Inclusion Revolution Radio was designed and implemented with the modern sports fan in mind by focusing on themes of inclusivity, access and belonging, which resonate deeply with today's audiences. The podcast is led by Special Olympics athletes, giving them a platform to share their stories and experiences, which not only elevates the athletes' perspectives but also showcases the transformative power of sports.
With a broad appeal to businesses, corporations, educators, healthcare professionals, policymakers and young people, the podcast offers valuable insights that align with the growing emphasis on diversity and inclusion in the sports industry.
Organizations
- accessiBe
Links
Credits
Alexandra Padalino
Senior Manager, Communications
Special Olympics
Conal Fagan
Senior Manager, Global Strategic Partnerships
Special Olympics
Anovia Craven
Coordinator, Communications
Special Olympics
Ryland Towne
Manager, Young Athletes
Special Olympics
Madeline Safrit
Manager, Internal Communications
Special Olympics
Sapir Yarden
Nonprofit Program Lead
accessiBe
Joshua Basile
accessiBe
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
