The Final Word | La Última Palabra

ABOUT THIS ENTRY

"The Final Word: Legendary Rematches of Mexican Boxing" ("La Última Palabra: Revanchas Legendarias del Boxeo Mexicano") is Top Rank Boxing's first full-Spanish language show. Designed as a love letter to Mexican boxing, the show unites six of boxing's Mexican legends to discuss their career, culture, and the sport they love.

How does this represent "Excellence in Engagement"?

"The Final Word" excels by creating authentic, culturally resonant content tailored to Hispanic fans. By presenting the show entirely in Spanish, it honored the audience's heritage and ensured an organic connection between fighters and fans. The blend of boxing legends and current stars fostered intergenerational appeal, while social media promotion across 25 million followers maximized reach and impact.

This project proves the value of native-language storytelling in fostering inclusivity and cultural pride, encouraging the sports industry to prioritize diverse voices and engage historically marginalized communities authentically.

Objective

Top Rank Boxing aimed to create "La Última Palabra: Revanchas Legendarias del Boxeo Mexicano" ("The Final Word: Legendary Rematches of Mexican Boxing"), its first full-Spanish language show, as a tribute to the rich heritage of Mexican boxing. The objective was to celebrate the legacy and culture of Mexican fighters while engaging multiple generations of Hispanic boxing fans. By offering a platform for candid, multi-generational dialogue—a rarity in the often-guarded world of professional boxing—the show provided a unique opportunity for legends and current stars to connect and share their stories.

This show sought to foster deeper connections between the fighters and their fans by presenting an organic, culturally resonant dialogue in their native language.

Strategy & Execution

Strategy: The show was conceptualized as a bridge between generations of Mexican boxing fans and legends, offering a unique opportunity for younger fans to witness the wisdom of four iconic fighters: Julio Cesar Chavez, Erik Morales, Marco Antonio Barrera, and Juan Manuel Marquez. The program also spotlighted Mexican legends-in-making, Emanuel Navarrete and Oscar Valdez, who were preparing for their highly anticipated rematch. By creating a native-language show, Top Rank aimed to deliver an authentic experience, ensuring that the fighters could express themselves naturally without translation barriers.

Execution:

* **Panel Discussion:** Filmed in Mexico City and airing on Top Rank's YouTube, the roundtable featured spirited conversations and storytelling from the boxing legends, bridging the gap between past and present while delving into the nuances of legendary rematches.
* **Promotion via Social Media:** While the show was mainly promoted through Top Rank’s Spanish-language social media channels, which boast 3.3 million followers, it was also shared across all Top Rank’s social media platforms, totaling 25 million followers. Exclusive clips, behind-the-scenes footage, and photos encouraged tune-in for the full episode.

Organizations

• Top Rank Boxing
• FocalScape Inc
• Notorious Productions
• Cactus Films

Links

•   Website

Credits

Todd duBoef
Executive Producer
Top Rank Boxing

Morgan Dewan
Executive Producer
Top Rank Boxing

Alex Adeyanju
Executive Producer
Top Rank Boxing

Gardy Lopez
Executive Producer
Top Rank Boxing

Geoff Greenwood
GFX Designer
FocalScape Inc

Adrienne Humphreys
GFX Designer
FocalScape Inc

Bryan Delancey
Director
Notorious Productions

Anthony Giordano
Executive Producer
Notorious Productions

Gabrielle Guimaraes
Production Manager
Notorious Productions

Daniel Carranza
Producer
Cactus Films

Mario Romo
Production Coordinator
Cactus Films

Enrique Motte
Director of Photography
Cactus Films

Mauricio Rodriguez
Camera Operator 1
Cactus Films

Renata Gutierrez
Camera Operator 2
Cactus Films

Belen Salcedo
Camera Operator 3
Cactus Films

Jorge Luis
Jib Op
Cactus Films

Dante Diaz
AC 1
Cactus Films

Tony Ramirez
AC 2
Cactus Films

Paco Morales
Gaffer
Cactus Films

Omar Mijangos
Grip 1
Cactus Films

Carlos Ivan Alcantara
Grip 2
Cactus Films

Antonio Betancourt
Grip 3
Cactus Films

Cruz Salinas Gonzales
DIT/Video Assist/Comms
Cactus Films

Randy Salinas Gonzales
Swing 1
Cactus Films

Bryan Salinas Gonzales
Swing 2
Cactus Films

Favio De La Vega
Sound Mixer
Cactus Films

Joel Mujica
PA/Driver
Cactus Films

Lucia Gomez
Makeup Artist
Cactus Films