The NBA Paris Games 2025 presented by Tissot

ABOUT THIS ENTRY

The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on Jan. 23 and 25, set multiple records across television viewership and digital and social media engagement. The two games are the most-watched NBA games ever on television in France and content across social platforms drove them to become the most-viewed NBA Global Games ever on social media. The first NBA Paris Jam presented by Revolut on Jan. 24, generated more views across social platforms that any other NBA fan event outside North America. Tickets sold out in 24 hours and had fans in attendance from 53 different countries – an all-time record for any NBA event. In addition to the games and surrounding fan events, the league and its partners conducted NBA Cares community outreach initiatives and youth basketball development programming reaching more than 8,000 participants.

How does this represent "Excellence in Engagement"?

The NBA Paris Games 2025 and NBA Paris Jam played to sold out crowds, while NBA House attendance was up 19% vs. 2024. The NBA and the French Basketball Federation (FFBB), in collaboration with the Union Nationale du Sport Scolaire (UNSS), hosted the largest ever Jr. NBA/ Jr. WNBA Week globally, reaching more than 8,000 participants from France and parts of Europe and the Middle East. The NBA, the Indiana Pacers and the San Antonio Spurs set out to galvanize fans from across France and beyond and the results confirm that aim was achieved.

Objective

The objective for any international NBA game is to provide an opportunity to engage the league’s passionate fans within that region and to give back to the local community. The NBA Paris Games 2025 presented by Tissot – the 96th and 97th NBA games in Europe since 1984 and the league’s 219th and 220th international games overall – are part of a proud tradition of bringing the live NBA experience to fans who may never have the opportunity to watch an NBA game in the U.S. or Canada. The goal was for the games and all the ancillary events to be a celebration of all things NBA, engage new audiences and to shine a global spotlight on basketball in France. These games have become a sort of “European All-Star Game”, with fans from 53 different countries, partners and media coming from across the region. The NBA also aimed to engage more players, coaches and referees through its largest ever Jr. NBA/Jr. WNBA Week.

Strategy & Execution

The NBA is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. To put on an NBA Global Game, the league prepares for months before travelling a talented cohort of employees to put on a premium live NBA product, liaising closely with participating NBA teams. The games were also supported by a roster of marketing partners, including 2K, Foot Locker, La Française des Jeux, Nike, Revolut and Tissot who activate to engage and reward fans. In addition to the games, NBA House – a free, immersive basketball experience and fan event –returned to provide a record number of fans of all ages with the opportunity to participate in basketball activities and more. New this year, NBA Paris Jam was designed to provide a unique and affordable night of entertainment through engaging with a carefully curated and compelling mix of French and international content creators to appeal to the target audience group of GenZ and older Gen A, whilst ensuring the parents remained interested. Paris Jam also integrated the participation of beloved French sports stars Esteban Ocon and Teddy Riner, along with local artists like Aya Nakamura and Dadju.

Organizations

• NBA
• Havas Red
• San Antonio Spurs
• Indiana Pacers
• City of Paris
• 2K
• Foot Locker
• La Française des Jeux
• Nike
• Revolut
• Tissot
• 3 Point Productions
• Clark Influence
• Little Dot Sport
• Trash Talk
• Universal Music
• San Antonio Spurs
• Indiana Pacers (they provided dancers as well as players)
• Barjots Dunkers
• FFBB (French Basketball Federation provided the referees)

Links

•   Website

Featured

• TrashTalk
• Aya Nakamura
• Teddy Riner
• Esteban Ocon
• Jalen Rose
• Joakim Noah
• Dadju
• Jeremy Sochan
• Sidy Cissoko
• Victor Wembanyama
• Ben Sheppard
• Johnny Furphy
• Etienne
• Celine Dept
• Waxx
• Brisco
• Tristan Jass
• Oussi Footy
• Totoche
• Studio Danielle
• Joana
• Brawks
• Rookicks
• Manishh
• Clarisse Agbegnenou
• Ari Geli
• New Little Giant

Credits

Sharon Fuller
NBA EME Head of Content, Social, Communications & PR
NBA

George Aivazoglou
NBA EME Managing Director
NBA

Laura Pinnell
NBA EME Head of Marketing
NBA

Elsa Memmi
NBA EME Head of Media Distribution
NBA

Bastien Lacheny
NBA EME Vice President of Media Sales and Direct to Consumer
NBA

Rhys Jenkins
NBA EME Head of Finance
NBA

David Brody
NBA EME Head of Marketing Partnerships
NBA

Neal Meyer
NBA EME Head of Basketball Operations
NBA

Donnie Roark
NBA EME Head of Legal
NBA

Kelly Flatow
NBA Head of Events
NBA

Bob Carney
NBA Head of Digital and Social Content
NBA

Amanda Thorn
NBA Head of International Communications
NBA

Marc Hirschheimer
NBA Events Vice President
NBA