The Showman Returns: Teofimo vs Ortiz
The 7th Annual Awards
- Best Art Direction
ABOUT THIS ENTRY
The Top Rank creative team designed a visually striking event poster for Teofimo Lopez's return to the ring, capturing his charismatic persona and the electrifying spectacle of the fight through a bold "Showman Returns" concept.
How does this represent "Excellence in Engagement"?
**Resonance with Target Audience**
The poster effectively captured Teofimo Lopez’s unique charisma and larger-than-life persona, aligning perfectly with his identity as a showman. This thematic resonance appealed to hardcore boxing fans who admire his skills and to casual viewers drawn by the theatrical spectacle.
**Integration with Broader Activations**
The poster served as a central theme for a comprehensive promotional strategy, including, a circus-themed photoshoot that extended the campaign’s visual narrative and a viral ring entrance with a circus troupe, creating an immersive experience that bridged the gap between sports and entertainment.
**Setting a Standard in Visual Storytelling**
The campaign reinforced Top Rank’s reputation for exceptional fight posters, inspiring fan loyalty and reinforcing the brand’s identity as a leader in creative storytelling within the boxing world.
Objective
In anticipation of the long-awaited return of Teofimo Lopez to the ring, the Top Rank creative team set out to craft a visually striking and thematically resonant event poster. The goal was to encapsulate Teofimo's larger-than-life persona and the electrifying excitement of his re-emergence after an eight month layoff, positioning the fight as a must-see event that seamlessly merges athletic prowess with theatrical spectacle—an appeal designed to captivate both hardcore boxing fans and casual viewers alike.
Strategy & Execution
Teofimo Lopez vs Jamaine Ortiz; a fight that merges the raw intensity of boxing with the spectacle of a grand performance.
The ["Showman Returns" ](https://app.box.com/s/mbdydpw88q8qz50uqzy4fvm1d12d3htf) concept captures Teofimo Lopez's personality and showmanship, blending the theatrical allure of a circus with the fierce energy of boxing. Teofimo, known for his charisma, is showcased in a bold, dynamic pose, exuding confidence and flair as the centerpiece of the artwork.
Behind him, red curtains and shimmering lights evoke a stage fit for a grand entertainer, framing the action and setting the scene for a larger-than-life clash. Opposite Teofimo stands Jamaine Ortiz, grounded in a classic boxer's stance, providing a stark contrast with his composed and disciplined energy.
The circus theme is amplified with elements like a roaring lion, a regal elephant, and acrobats, symbolizing the strength, grace, and grandeur of the event.
The golden typography, reminiscent of vintage circus posters, ties the narrative together, presenting this fight as a spectacle that transcends the ring.
"The Showman Returns" not only highlights the personalities of the fighters but also celebrates the fusion of sport and entertainment, making it a visual feast for fans and non-fans alike.
Organizations
- Top Rank Boxing
- FocalScape
Featured
- Teofimo Lopez
- Jamaine Ortiz
Credits
Todd duBoef
President
Top Rank Boxing
Morgan Dewan
Chief Brand Officer
Top Rank Boxing
Geoff Greenwood
Creative Director
FocalScape Inc
Adrienne Humphreys
Operations Director
FocalScape Inc
Jason Tang
Head of Content Operations
Top Rank Boxing
Alex Adeyanju
Head of Production and Creative
Top Rank Boxing
Joe Setley
Head of Content Strategy
Top Rank Boxing
Maddie Dobbins
Director of Content Programming
Top Rank Boxing
Mikey Williams
Head of Photography
Top Rank Boxing
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
