Unlocking Brand Potential with MediaTrack Landscape: Videocites’ AI Solutions for Social Media
The 7th Annual Awards
- Best Use of Technology
ABOUT THIS ENTRY
Videocites is an AI-powered video tracking company that helps brands measure and optimize their digital presence. MediaTrack Landscape, its flagship benchmarking tool, provides an unprecedented view of a brand’s true reach across social platforms by tracking fan-driven content, creator amplification, and organic engagement. By capturing the full scope of a brand’s digital impact, it enables brands and agencies to refine content strategies, enhance sponsorship value, and maximize social ROI.
How does this represent "Excellence in Engagement"?
MediaTrack Landscape establishes a new benchmark in fan engagement measurement by shifting the focus from fragmented social metrics to a complete, transparent view of true audience impact. By tracking how content spreads beyond owned channels—across social sharing, influencer amplification, and organic fan activity—it provides the first industry-standard way to measure digital reach at scale.
For brands, leagues, and agencies, this means moving beyond assumptions to data-driven decision-making. By standardizing social media measurement—much like Nielsen did for television—MediaTrack Landscape gives organizations the power to quantify engagement, assess sponsorship value, and identify untapped growth opportunities.
This innovation transforms how the industry evaluates success. Instead of relying on surface-level metrics, brands can now measure their real influence, optimize content strategies based on actual audience behavior, and unlock new revenue streams. As fan engagement becomes fully measurable, the industry will shift from passive observation to active, strategic amplification—reshaping the way value is created in sports media.
Objective
Traditional social media analytics overlook user-generated content (UGC) and creator-driven amplification, which can account for up to 80% of a brand’s true reach and impact. Without these insights, brands struggle to measure engagement accurately and refine their strategies.
Videocites’ MediaTrack Landscape was created to bridge this gap, providing sports brands, agencies, and leagues with a complete view of their digital presence. By analyzing the entirety of social media footage, it is able to provide a clear view of owned, earned, and any fan-driven content, which then delivers real-time competitive benchmarking and identifies key areas of impact.
Agencies leverage the platform to evaluate performance across multiple properties, pinpointing where value is generated and where adjustments are needed. Tracking critical metrics like views, engagement, and media value, MediaTrack Landscape empowers brands to enhance visibility, improve competitive positioning, and capitalize on emerging trends in the evolving social landscape that will drive audience and revenue growth across the portfolio of brands and properties.
Strategy & Execution
Modern sports fans engage with content across many platforms—consuming creator-driven videos, highlights, and fan-generated moments. Traditional tools fail to capture this full reach, leaving brands with incomplete data on their digital impact.
A leading sports agency adopted MediaTrack Landscape to bridge this gap, enabling benchmarking across leagues and measuring true engagement—beyond owned media. The platform provided real-time insights into creator amplification, fan-driven content, and social reach, offering a unified view of engagement that had previously been impossible to track—a true industry first.
With these insights, the agency could:
* Compare patch exposure across all U.S. teams to assess sponsorship visibility.
* Analyze league-level engagement & fan activity to refine digital strategies.
* Track cross-league exposure over time to identify growth opportunities.
* Benchmark major events like the Super Bowl & All-Star Game for impact assessment.
* Measure sponsorship ROI across all properties to inform brand investments.
* Compare competing brand sponsorships to optimize partnership value.
* Evaluate broadcaster impact on team & sponsor exposure for better media planning.
* Identify social media trends to enhance engagement & content creation.
By leveraging these insights, the agency optimized engagement, maximized sponsorship value, and strengthened its competitive position in the evolving sports landscape.
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
