Verizon FanFest
The 7th Annual Awards
- Best Brand Experience or Activation
- Best Event or Experiential Campaign
- Best New Fan Experience
ABOUT THIS ENTRY
Each year Verizon activates in the Super Bowl host city, for the fans lucky enough to be on the ground and at the game. This year, they wanted to go bigger and bolder than ever. And since most fans will never be able to go to the Super Bowl, Verizon used their partnership with the NFL, to bring a never-been-done before Super Bowl experience like no other to every single fan in America.
How does this represent "Excellence in Engagement"?
While most brands were using the Super Bowl to talk about themselves, Verizon used it as a way to bring fans an experience they would remember forever. Instead of telling fans that Verizon is the brand that gets you closer to your favorite team, and the brand that is a partner of the NFL, we showed them. Leveraging the biggest night in sports and entertainment as a way to give back to their customers.
Objective
Super Bowl LIX is the most anticipated sporting event of the year, but because of ticket prices, ticket scarcity and stadium capacity, few actually get to experience it in person. Verizon wanted to bring that collective excitement and energy to fans across the country. And leveraging the power of their sponsorships, national and local partnerships across the country, they were able to bring fans in all 30 NFL cities a never-been-done before event, while continuing their positioning with fans as the network that provides unparalleled experiences to the sports, music, entertainment and things they love.
Strategy & Execution
For the millions of NFL fans, the Super Bowl is the ultimate destination. But less than 1% will ever get to attend one. Tickets are scarce. And even if you could find one, the prices are astronomical. Which means millions of die hard fans and families watch from home, on the couch, instead of being in the middle of the excitement and action. So Verizon decided to bring a Super Bowl experience to every single fan base across America. Leveraging Verizon’s partnership with the NFL and NFL teams across the league, we took over 30 NFL stadiums and the hottest venues in America and threw 30 simultaneous Super Bowl parties on Super Bowl Sunday. Fans enjoyed all the stadium foods, live music, football and tailgate games on the field, met NFL players and cheerleaders and mascots, got locker room tours and other stadium access and got to watch the Super Bowl on the biggest screens—all completely free.
Organizations
- Verizon
- Momentum Worldwide
- Ogilvy
- Turner Duckworth
- Excel Sports Management
- The Community
- VM1
- Ticket Manager
- Distinct
Featured
- Eli Manning
- Tom Brady
- Deestroying
- Clarke Peoples
- Caleb Pressley
- Katie Austin
- Kenny Rodriguez
- Darius & Dominic Jones
- Bread Basket
- Marco Summers
- Cody Jones
- NFL Onsite Talent:
- Tee Higgins
- Jamal Lewis
- Adonai Mitchell
- Cecil Shorts III
- Steve Hutchinson
- Darren Sproles
- Rome Odunze
- Jason Witten
- Thurman Thomas
- David Andrews
- Marshall Faulk
- David Johnson
- Jakobi Meyers
- Warrick Dunn
- Patrick Willis
- Joe Haden
- Santonio Holmes
- Evan Engram
- Jonathan Stewart
- Emmanuel Sanders
- Golden Tate
- Randall Cobb
- Jamaal Charles
- Jason Taylor
- Kool-Aid McKinstry
- Tiki Barber
- Shaun Alexander
- Derrick Brooks
- Brian Orakpo
- Santana Moss
Credits
James Robinson
Chief Creative Officer
Momentum Worldwide
Joe Kantrowitz
SVP Executive Creative Director
Momentum Worldwide
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
