Vixi Suite
The 7th Annual Awards
- Best Use of Technology
ABOUT THIS ENTRY
After the success of the patented Vixi Live Selfie Cam since its launch in 2021, The Famous Group expanded the product to become a suite of fan engagement offerings that includes Vixi Capture which sends still images with its internal Ai Photo Magic to the display boards. The platform now also provides Vixi Stream, a producer-led product that allows a cell phone to serve high-quality video from anywhere to the in-venue show.
How does this represent "Excellence in Engagement"?
Not only is The Famous Group developing tools, technologies, and platforms like Vixi Suite that have now set the norm and become industry standard, but it is always innovating and revolutionizing the space for its partners. The creation of platforms like the Vixi Suite reflect the overall state of the consumer marketplace and represents a shift in the desires of fandom. The era of self-service entertainment is here and products like the Vixi Suite give the individual the power of the technology in their own hands. Since Vixi is a web-based platform, the barrier entry for both team partners and fans itself is low. Fans simply need to scan a QR code while partners can implement the technology for every home game with ease. TFG’s numerous partners have also used Vixi Suite products as an effective new sponsorship inventory for its sales teams. Vixi Suite enables team, league, and brand sponsors to implement the technology in subtle, yet creative and effective ways, thus creating new revenue streams.
Objective
The three key goals of the Vixi Suite is to provide partners with”
A variety of engagement tools that elevate the show, give producers options, and are fun experiences for the fan.
An overall ease of use. With all that event producers have to do, it is imperative that the platform can be operated without straining the control room equipment or staff while providing a multitude of platforms within one UI.
A sponsor friendly experience. The Vixi Suite serves as a funnel that enhances any sponsor activation so that user traffic is driven to an additional activation. Moreover, the fans still get the powerful interactive moment in the venue.
Strategy & Execution
The in-venue experience for sports fans is becoming more and more interactive. The Vixi Suite allows fans to not only be a part of the story that’s told, but allows them to participate directly from their cell phones to the display boards. In an age where the mobile phone can be a distraction, the Vixi Suite allows for it to – instead – be an asset to the game’s entertainment.
Moreover, today’s fans are constantly using the phone’s camera through each sporting event. The Vixi Suite brings it all together and creates an immersive experience for the fan while also serving as an invaluable tool for in-game event producers. From an event production standpoint, Vixi Suite allows for data capture with its users (email, name, phone number) which serves a great marketing resource for the team, brand, or league moving forward.
Organizations
- The Famous Group
Credits
Matthew Marcus
EVP, Proprietary Technology
The Famous Group
Jon Slusser
Founder and Partner
The Famous Group
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
